How do you get feedback on your graphics from clients and audiences?

1 Define your goals and criteria

Before you ask for feedback, you need to know what you want to achieve and how you will measure it. For example, are you aiming for clarity, creativity, consistency, or conversion? What are the specific objectives and expectations of your project? How will you know if your graphics are successful or not? Having clear goals and criteria will help you focus your feedback questions, communicate with your clients and audiences, and evaluate the results.

2 Choose your feedback methods and tools

Depending on your goals and criteria, you can use different methods and tools to get feedback on your graphics. For example, you can use surveys, polls, quizzes, ratings, reviews, comments, or testimonials to gather quantitative or qualitative feedback from your audiences. You can also use analytics, heatmaps, eye-tracking, or A/B testing to measure the performance and impact of your graphics. For clients, you can use online platforms, email, phone, video call, or face-to-face meetings to share your graphics and get their opinions and suggestions.

3 Ask specific and open-ended questions

One of the best ways to get useful feedback on your graphics is to ask specific and open-ended questions that encourage constructive and honest responses. For example, instead of asking "Do you like this graphic?", you can ask "What do you think this graphic is trying to communicate?" or "How does this graphic make you feel?" or "What would you change or improve in this graphic?". Specific and open-ended questions will help you understand the strengths and weaknesses of your graphics, as well as the preferences and needs of your clients and audiences.

4 Listen and respond to feedback

Getting feedback on your graphics is not enough. You also need to listen and respond to feedback in a respectful and professional manner. For example, you can thank your clients and audiences for their feedback, acknowledge their points of view, ask for clarification or examples, explain your reasoning or choices, and show how you will implement or consider their feedback. Listening and responding to feedback will help you build trust and rapport with your clients and audiences, as well as improve your graphics and skills.

5 Review and refine your graphics

Finally, you need to review and refine your graphics based on the feedback you received. For example, you can compare your graphics with your goals and criteria, identify the areas that need improvement or revision, prioritize the changes that will have the most impact or value, and test your graphics again with your clients and audiences. Reviewing and refining your graphics will help you deliver high-quality graphics that meet or exceed the expectations of your clients and audiences.

6 Learn and grow from feedback

Getting feedback on your graphics is not only a way to improve your current project, but also a way to learn and grow as a graphic designer. For example, you can reflect on the feedback you received, analyze the patterns or trends, identify the gaps or opportunities, and apply the lessons or insights to your future projects. Learning and growing from feedback will help you enhance your creativity, versatility, and professionalism as a graphic designer.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?