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How do you get buy-in and feedback on your UX research report?

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You've spent hours conducting user interviews, surveys, usability tests, and analyzing data. You've distilled your insights into a clear and compelling UX research report. But how do you make sure that your report gets the attention and action it deserves from your stakeholders, clients, or team members? How do you communicate your findings effectively and persuasively? How do you solicit and incorporate feedback to improve your report and your research process? In this article, we'll share some tips and best practices on how to get buy-in and feedback on your UX research report.

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Abhimanyu T.

Staff UX Researcher @ ServiceNow

1 Know your audience

Before you write or present your report, you need to understand who your audience is and what they care about. What are their goals, pain points, expectations, and preferences? What level of detail, format, and tone do they prefer? How do they consume and use research information? How do they make decisions based on research? Knowing your audience will help you tailor your report to their needs and interests, and avoid unnecessary jargon, technicalities, or assumptions.

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Abhimanyu T.

Staff UX Researcher @ ServiceNow
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In my experience suppose if you’re working on a software development project, stakeholders may include the product manager, lead designer, lead developer, marketing manager, and the sometime CEO of the company too. Therefore I prefer to take Background Action, & Results (BAR) method to communicate my research study findings. Now, there would be few group/team who would be interested to get into the depth of the findings and another group might be interested in know the high level findings.

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2 Highlight the value

Your report should not only present your findings, but also explain why they matter and how they can help your audience achieve their goals. You need to show the value of your research and how it aligns with the project objectives, the business strategy, or the user needs. You can do this by framing your report around key questions, problems, or opportunities that your research addresses, and by providing clear and actionable recommendations, implications, or next steps based on your findings.

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Abhimanyu T.

Staff UX Researcher @ ServiceNow
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One way I’ve applied this professionally is by breaking knowledge doing into experiments, facts, insights and conclusions. From data to conclusions, then around again. Below statements will guide in creating a perfect recipe to highlight the value in a constructive way. ? Experiments “We did this…” ? Facts “…and we found out this…” ? Insights “…which makes us think this…” ? Conclusions “…so we’ll do that.” Hope this helps!

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3 Make it engaging

Your report should not be a boring or overwhelming document that collects dust on a shelf. You should make it engaging and easy to read, scan, and understand. You can do this by using clear and concise language, visual aids, storytelling techniques, and examples. You can also use different formats and channels to present your report, such as slides, videos, infographics, dashboards, or interactive prototypes. You can also invite your audience to participate in your report, by asking questions, soliciting feedback, or offering opportunities for collaboration.

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Abhimanyu T.

Staff UX Researcher @ ServiceNow
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In My opinion writing a research report is an art where creativity & empathy takes the centre stage, off-course a compelling story around research finding is needed at the same time method of delivery to appropriate audience at the right time should also be prioritised.

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Hellen Nunes

Product Manager | Meios de Pagamento | Pix | Open Finance | Canais Digitais | Product Owner
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About storytelling, it’s great if you can tell a story that helps the audience connect with the user research and its implications. Use real user stories or scenarios to humanize the data.

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4 Share and promote

Your report should not be a one-time deliverable that you send and forget. You should share and promote your report with your audience and beyond, and make it accessible and discoverable. You can do this by using appropriate tools and platforms, such as email, chat, intranet, wiki, or blog. You can also use social media, newsletters, or webinars to reach a wider audience and generate interest and awareness. You can also leverage your network and influencers to amplify your report and get more exposure and support.

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Abhimanyu T.

Staff UX Researcher @ ServiceNow
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Sharing and promoting UX research findings is essential for several reasons: 1. Informed Decision-Making: It provides stakeholders with valuable insights into user behavior, preferences, and pain points. 2. User-Centric Design: UX research findings help teams prioritize features and design elements that align with user needs and expectations, leading to better user experiences. 3. Reduced Risk: By addressing potential usability issues early in the design process, you reduce the risk of costly redesigns and user dissatisfaction down the road. 4. Alignment: Sharing research findings fosters alignment among cross-functional teams (e.g., design, development, marketing) by ensuring everyone is working towards common goals.

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5 Seek and apply feedback

Your report should not be a final or perfect product that you defend or justify. You should seek and apply feedback on your report and your research process, and use it to improve and iterate. You can do this by creating feedback loops, such as surveys, polls, comments, or reviews. You can also organize feedback sessions, such as workshops, meetings, or presentations. You should listen to and acknowledge feedback, and show how you incorporate it into your report or your research plan. You should also thank and follow up with your feedback providers, and share your progress and outcomes.

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Abhimanyu T.

Staff UX Researcher @ ServiceNow
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In my opinion seeking and applying feedback for a UX research report is crucial for several reasons, it helps in - Quality Improvement - Accuracy and Validity - Alignment - Communication - Better Decision-Making - Stakeholder Buy-In - Continuous Improvement

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Abhimanyu T.

Staff UX Researcher @ ServiceNow
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Research is no longer a Linear process. Let's say we discover that people have no idea how to use our buttons. The addition of icons to such buttons is one possible result. I ran a user test that appeared to indicate that it improved understanding, and now I want to conduct a split test on the operational system. The data is in, and it demonstrates that this wasn't very successful. The value add here is that I can utilise that information to disprove my conclusion while keeping the facts that supported it. In fact, the evidence from failed testing may weaken some ideas while strengthening others, i.e., it may show that another insight is accurate. This makes it easier for us to see how we may improve our products going forward.

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How do you get buy-in and feedback on your UX research report?

1

2

3

4

5

6

1 Know your audience

2 Highlight the value

3 Make it engaging

4 Share and promote

5 Seek and apply feedback

6 Here’s what else to consider

User Research

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How do you get buy-in and feedback on your UX research report?

1

2

3

4

5

6

1 Know your audience

2 Highlight the value

3 Make it engaging

4 Share and promote

5 Seek and apply feedback

6 Here’s what else to consider

User Research

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