How do you generate fresh and relevant blog topics for your audience? This is a common challenge for many marketers who want to create engaging and valuable content for their readers. In this article, you will learn six blog marketing techniques that will help you brainstorm, research, and optimize your blog posts for maximum impact.
The first step to generating blog topics is to understand who your audience is and what they are looking for. You can use tools like Google Analytics, social media insights, and surveys to collect data on your audience's demographics, interests, pain points, and goals. This will help you create buyer personas and tailor your content to their needs and preferences.
Another great resource is Answer the Public. Using a google search type interfaces, you can type a topic and get questions people are asking from popular to least popular. This is a great way to provide relevant answers to customers asking questions in your specific industry.
Your content must serve a purpose. Understand your audience, what they're interested in and any relevant pain points. If you know what they're into and what's causing them issues, you have a good base to start writing. If you're not answering a direct question then you should be showing off an interesting view point, new info they haven't seen before (or seen in the same way) or even just a relevant industry update.
Keyword research is a vital technique for finding out what your audience is searching for online and how you can rank for those terms. You can use tools like Google Keyword Planner, SEMrush, or Moz to discover relevant keywords, their search volume, and their competition. You can also use these tools to find related keywords, questions, and topics that you can use to expand your blog ideas.
In addition to those tools, running a simple google search provides "people also ask" questions. By answering multiple questions directly and providing relevant information and resources, many articles we've run gained multiple featured snippets.
Answer the public gives you a really good indicator of all the questions around a certain topic. You'll be able to identify the main areas of a topic which have the most confusion, and therefore some strong blog titles and ideas. Check what your competitors are doing, and how well they're doing it. GAP analysis through tools like AHREFs gives you a strong understanding of keywords that your competitors are going after. The aim here is to find keywords and topics that you haven't covered, or competitor posts that you know you could improve on.
Another way to generate blog topics is to stay updated on the latest trends, news, and developments in your industry. You can use sources like Google Trends, industry blogs, podcasts, newsletters, and social media to find out what is happening in your niche and what your audience is talking about. You can then use these insights to create timely, relevant, and informative blog posts that showcase your expertise and authority.
A fresh stream of content shows both users and Google that you're an expert and authority in your industry. On top of your content that's aimed at specific keywords, producing content on breaking news, updates and trends is a must. This shows you have your finger on the pulse whilst giving you another way to build your E-E-A-T.
Keep your blog fresh and engaging by staying curious and tuned into what your readers and the industry are buzzing about. Regularly peek into market trends and dig into your audience’s needs with diligent research and a sharp focus on new tech developments. Use SWOT and keyword analyses not just as tools but as your navigational compass, guiding your content creation in a sea of digital voices. With your deep know-how in SaMD and healthcare marketing, weave in stories of technological advances, creating content that's not just a mirror to the present but a window into the future. Let every post be a blend of the immediate, the insightful, and the forward-thinking, making your blog a go-to resource in the healthcare tech dialogue.
One of the best ways to create valuable blog posts is to solve your audience's problems. You can use tools like Quora, Reddit, Answer the Public, or BuzzSumo to find out what questions, challenges, and issues your audience is facing and how you can help them. You can then use these questions as blog topics and provide practical solutions, tips, advice, or examples that your audience can use.
Tools like Answer the Public and Also Asked give amazing insights into the questions people are searching around a certain keyword. This gives you a strong base to start blog titles, or even develop an FAQ page. If you ever search for something and don't get the right (or a good enough) answer, you've found a great opportunity. Create content to answer your specific search and you'll see an influx of traffic as no one else is offering a strong enough result.
Another technique for generating blog topics is to repurpose your existing content into different formats, angles, or mediums. You can use tools like Lumen5, Canva, or Anchor to turn your blog posts into videos, infographics, podcasts, or slideshows. You can also use tools like HubSpot's Blog Ideas Generator or Portent's Content Idea Generator to find new ways to spin your old content into fresh and engaging blog posts.
Get the most out of your content by repurposing into various formats. Take a long form blog article for example. You may be able to turn it into multiple smaller blogs that link back to the main one. You can also turn it into a easy to read slide share on LinkedIn. Or pull some interesting data from it and turn into a infographic. Chop it up into social posts and design on Canva. Turn it into a video script or podcast. Export it to a PDF and make it downloadable. The options are endless and all possible avenues should be explored. Also don't forget to utilise older content. Refresh it to make it more relevant, or use it as a base for a new blog article.
The final technique for generating blog topics is to test and optimize your blog posts for performance and results. You can use tools like Google Search Console, Google Analytics, or Ahrefs to measure your blog posts' traffic, engagement, conversions, and ranking. You can then use these data to find out what works and what doesn't, and how you can improve your blog posts for better outcomes.