How do you gather feedback on your UI design using remote and unmoderated testing?

1 Choose a testing tool

The first step is to choose a tool that enables you to create and launch remote and unmoderated tests, and to capture and analyze user data. There are many tools available, such as UserTesting, UserZoom, or Lookback, that offer different features and pricing plans. You should consider factors such as the type and size of your project, the number and profile of your target users, the kind and amount of data you need, and the budget and time you have. Some tools allow you to recruit users from their own panels, while others require you to invite your own participants. Some tools provide video and audio recordings, screen captures, heatmaps, and eye tracking, while others focus on surveys and ratings. Some tools offer advanced analytics and reporting, while others let you export and interpret the data yourself.

2 Define your testing goals

The next step is to define what you want to achieve with your remote and unmoderated test, and what questions you want to answer. You should have a clear and specific goal that relates to your UI design, such as evaluating its usability, accessibility, functionality, or aesthetics. You should also have a hypothesis or assumption that you want to test, such as "Users can easily find the information they need on the homepage", or "Users prefer the blue color scheme over the red one". Based on your goal and hypothesis, you should formulate research questions that guide your test design, such as "How long does it take users to complete a task on the homepage?", or "How do users rate the visual appeal of the blue color scheme?".

4 Launch your testing session

The fourth step is to launch your remote and unmoderated test and invite your users to participate. You should ensure that your UI design is ready and accessible, and that your testing tool is set up and working properly. You should also prepare and send an invitation email that explains the purpose and duration of the test, the incentives and rewards for taking part, and the instructions and link for accessing the test. You should target and recruit users who match your target audience and criteria, and who have consented to share their data and feedback. You should also monitor and manage your testing session, and troubleshoot any issues or problems that may arise.

5 Analyze your testing data

The fifth step is to analyze the data and feedback that you have collected from your remote and unmoderated test. You should review and organize the data according to your testing goals and questions, and look for patterns, trends, and insights. You should also quantify and qualify the data, and use statistical and qualitative methods to interpret and evaluate the results. For example, you could calculate the success rate, completion time, and error rate of your tasks, or code and categorize the responses to your questions. You should also compare and contrast the data from different user segments, groups, or scenarios, and identify any similarities or differences.

6 Apply your testing insights

The sixth and final step is to apply the insights and findings that you have derived from your remote and unmoderated test to your UI design. You should summarize and communicate the main outcomes and implications of your test, and highlight the strengths and weaknesses of your UI design. You should also prioritize and recommend the changes and improvements that you need to make to your UI design, based on the user feedback and data. You should also plan and execute the next steps of your design process, such as prototyping, iterating, or validating your UI design.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?