How do you follow up with conference attendees to share resources, solicit feedback, or generate leads?

Here are some ways you can follow up with your guests: Send a thank you email. ... Send a “sorry we missed you” email to no-shows. ... Create a post-event page. ... Ask them to fill out a post-event survey. ... Have your sales or customer teams personally follow up... Share relevant content. ... Send them an invitation to another event.

I feel having pre and post survey are very important to know about average learning goals. I have seen people have developed that as scientific paper too.

Segmenting your audience after a conference helps you follow up effectively. Use registration info and how people engaged to create groups like super-engaged attendees, potential leads, those who gave feedback, and general participants. Send personalized follow-ups: share resources, offer free consultations, and provide industry-specific content. Tools like email marketing software and CRMs can automate this. Personalizing your messages makes them more relevant, builds stronger connections, and helps generate leads. This approach keeps your follow-up efforts smooth and impactful.

As a keynote speaker, I don;t tend to contact the attendees direct. I provide whoever booked me with content for them to share. This includes a pre-event video, and post-event video, downloadable resources, an article for their newsletter etc.

Segmenting your audience at a conference is key because not everyone has the same needs. Some people may want resources, others are looking to give feedback, and some could be potential leads. By identifying these groups, you can tailor your communication to be more relevant and personal, ensuring everyone gets what they’re after. Start by grouping attendees based on their roles, interests, or goals, which you can gather from registration forms or surveys. Then, customize your approach with targeted messaging, resources, or offers that suit each group’s preferences.

I've found a simple way to capture leads from a talk, and it can work really well for you too. Subscribe to a text message-based service to gather emails using your last slide of your deck. Instead of just saying "Thank you" or "Q&A" with your contact info, put up a slide that says "Text SXS (or whatever you choose) to 77922 (the text service to which you subscribe) to get this takeaway/handout." Your audience can do this in real time, and the text service will aggregate the emails for you. Joinbytext is an option I've used, but there are many others available for a nominal price.

To pick the best way to follow up with conference attendees, think about who they are and what they like. If you need to share lots of info, emails are great for detailed follow-ups and personalized messages. Social media is perfect for thank-yous, starting discussions, and tagging folks. For real-time chats and building a sense of community, instant messaging works well. Webinars are awesome for ongoing learning. Personalize your approach by knowing your audience and tweaking your content. Keep an eye on how things are going and be ready to adjust based on feedback and performance.

Choosing the right channel to share resources, solicit feedback, or generate leads with conference attendees depends on where your audience is most active and engaged. If they’re highly professional, LinkedIn or email may work best for sharing resources or generating leads. For more interactive or informal feedback, social media platforms like Twitter or a post-event survey might be ideal. You can also use in-person methods like QR codes or follow-up messages via text. The key is to match the channel to how attendees prefer to communicate and engage. Pay attention to how they interact during the event to guide your choice

LinkedIn is king for continuing relationships with those who book you to speak! Like, share, tag and provide content thats relevant and useful for them, they will love it and thank you for it. Its all about remaining top of mind so they choose you to speak again and again.

I find that sharing a QR code during the presentation is very helpful. We've done this several times now and you'll find people scanning the QR during the presentation.

Effective follow-up with conference attendees is a good idea. Aim to reconnect within 24 to 48 hours post-conference, capitalizing on the fresh impact of your presentation. This window is prime for eliciting responses while your interaction is still top of mind. Tailor your timing based on the nature of your follow-up; for urgent matters or special offers, a quicker response is appropriate. However, if nurturing long-term relationships and trust is the goal, a slightly delayed follow-up, allowing attendees to process the event, can be more effective. This strategic timing ensures your outreach is neither too soon to overwhelm nor too late to be forgotten, striking the right balance to engage effectively with your audience.

Being timely when sharing resources, asking for feedback, or generating leads with conference attendees is all about striking while the experience is fresh. Share resources during or right after key sessions so they’re relevant and easy to access. For feedback, it’s best to ask either right after a session or at the end of the event when impressions are still clear. When generating leads, follow up within 24-48 hours of meeting, while the connection is still top of mind. Quick follow-up shows professionalism and keeps you on their radar, without letting the momentum fade

To provide value to conference attendees, start with a personalized thank-you email, including key takeaways and resource links. Share additional content like e-books and articles to enhance their learning. Solicit feedback through short surveys to show you value their input. Send targeted follow-up emails offering personalized solutions and consultations. Engage on social media to foster community and host follow-up webinars for deeper learning. Maintain regular communication with updates and invitations to future events. This approach builds trust, strengthens relationships, and generates leads.

Using Goole Alerts and other subscriptions (industry newsletters etc) to send relevant, timely and valuable info is ideal. They are easy to set up and ensure you are right at the coal-face as a speaker for specific industries/groups

I try to provide a "no-brainer" offer, something that people want to download there and then, through a QR code. I make it time sensitive and exclusive. For example, get this free course / video / guide.