How do you explain the social impact of your design choices?

Knowing the audience goal through empathy is the best choice! For this the first thing that a designer should learn is " We are not the user" Talk, take surveys, interviews, research and know your audience before designing for them!

En comprenant qui ils sont et ce qui les motive, nous pouvons créer des designs qui résonnent avec eux, favorisent une expérience utilisateur positive et contribuent à des résultats socialement bénéfiques. Cela peut inclure des éléments tels que l'accessibilité, l'inclusivité, la durabilité et la représentation équitable, tous essentiels pour créer des designs qui ont un impact positif sur la société.

Designers can consider their work's social and ethical implications to make a positive impact. This can include: - Understanding the context - Using feedback - Creating a social impact statement - Using frameworks and principles Social design is a way of using design to solve complex social problems in society. It builds new democratic relations between places, living beings, and things.

As a designer, one of the first and most important lessons is that *you* are not your audience. You are not the staple, and design isn't art. You have to truly understand the physchology of composition, color & co. Seek the common factors that unites your audience and work to further understand them and why so many people respond in that certain way to the given niche / context. Don't be afraid to make mistakes and openly put them up for discussion - we live in an era where humanity and honesty are rare and very appreciated. Being a bit vulnerable will help your audience open up and you will be able to understand them even more. * don't refer to your audience as "consumers"

Utiliser des histoires et des exemples pour expliquer l'impact social de nos choix de design permet de rendre le concept plus concret et tangible pour notre audience. En racontant des histoires de cas réels ou en présentant des exemples concrets, nous pouvons illustrer comment le design peut influencer positivement ou négativement la société. Ces récits et exemples permettent de mettre en lumière les conséquences réelles de nos décisions de conception, ce qui peut aider à sensibiliser et à inspirer un changement positif dans la manière dont nous concevons pour le bien-être social.

As a designer, explaining the social impact of design choices involves considering the needs and preferences of stakeholders, ethical implications, accessibility, inclusivity, environmental sustainability, cultural sensitivity, community engagement, economic effects, and long-term consequences. Transparency, accountability, measurement, and continuous improvement are key to ensuring that design choices positively contribute to society, respecting diverse perspectives and fostering responsible and ethical design practices.

As a designer, making things that are good for everyone involves thinking about what people need, being fair, and considering the environment and different cultures. We also need to be open about what we're doing, take responsibility and always try to do better. This helps us create designs that respect everyone and are responsible.

Utiliser des cadres et des principes pour expliquer l'impact social de nos choix de design offre une structure et des lignes directrices claires pour évaluer et comprendre comment nos décisions de conception affectent la société. Ces cadres peuvent inclure des principes éthiques, des normes de responsabilité sociale et des modèles de conception axés sur l'inclusion et l'accessibilité. En appliquant ces cadres, nous pouvons analyser de manière critique nos choix de design et évaluer leur impact sur divers aspects sociaux, tels que l'équité, la diversité et l'inclusion. Cela nous permet de concevoir de manière plus éthique et responsable, en tenant compte des implications sociales de notre travail de conception.

One thing I've found helpful in evidencing the social impact of design choices is relying on levels of data that nest into one another. The challenge is to connect a thread between granular design choices, like buttons, to something abstract and macro, like social change. For example: –?We can understand the click rate of CTAs – vs the funnel metrics of an entire acquisition experience, – vs how the product over it's lifecycle has impacted consumer behaviors and mental models. – vs how this social impact has influenced competitors, changed target market expectations, and maybe even impacted areas outside the immediate industry. Keeping that thread through all layers helps demonstrate how design is connected.

As in everything, arguments should be solid and accompanied by evidence to become valid. Just as in color theory, we are told green inspires nature, health, recovery, relaxation, usually explained by the fact that many hospitals and green bussinesses use it, but more so - going into a forest is an analogy that almost anyone can understand. Actual human response will always be above simple numbers (comments are more valid than the number of views or likes).

Cela peut inclure des études de marché, des analyses démographiques et des retours d'expérience des utilisateurs. En utilisant ces données, nous pouvons identifier les tendances, les préférences et les besoins du public cible, ainsi que mesurer l'efficacité et l'impact de nos designs sur la société. Cette approche basée sur les données nous permet d'apporter des arguments factuels et convaincants sur l'impact social de nos choix de design, aidant ainsi à prendre des décisions éclairées et à orienter nos futures créations dans une direction socialement responsable.