How do you explain complex computer repair issues in layman's terms to non-tech-savvy clients?

Here's how I explain to clients. If clients having issues with speed, I suggest change the RAM or upgrade the processor and/or motherboard, your pc will run like a jet. If clients complain about storage, suggest to upgrade Hard-drive to store more files with example like 200 blu-ray movies. Try to explain with their need, they may not understand or care about Manufacturer, size, quality etc but they understand and concern about electricity bills, production speed, data etc. Tell them in more convenient way that they can relate by their needs.

First of all, understanding the customer's level of frustration so that our explanation doesn't make things worse, creating an analogy based on simple language and, if possible, elaborating it with illustrations, can clearly satisfy both parties. This is one of the main reasons why I think we should invest as much in developing soft skills rather than building our professional profile only technical skills.

Observe o seu cliente, fale a mesma língua que ele, o importante é transmitir a mensagem... Mecanicos consertam carros; Médicos consertam pessoas; Utilize termos populares, que muitas vezes podem ser compreendidos facilmente, como, por exemplo: fonte de alimenta??o, e combine isso com analogias: Seu Carro(Computador) precisou de uma revis?o corretiva. Após uma limpeza do sistema de arrefecimento(Dissipadores, Coolers e pasta térmica), o superaquecimento foi resolvido; Seu Paciente(Computador) precisou de um transplante de Cora??o(Fonte de alimenta??o). Por fim, seja transparente, caso o cliente queira ver para entender, tenha sempre um tempo para mostrar e explicar, relacionando a analogia usada.

When I am explaining something technical to someone who may not understand what I am doing. I try to use an analogy of something that they are familiar with, so when I explain it to them they can see the similarities and understand the concept of what I am doing. If I have done that correctly it usually leads to a few follow up questions, which tells me that they really understand what I said.

If you can avoid using Acronyms or the technical term, do it. Rather than say RAM, say memory. Or instead of bandwidth, say speed or how much traffic can flow through at the same time. Tell the person what it is or does, not what the term for it is.

I've found that simple analogies can work wonders. When a client's hard drive fails, I tell them it's like their favorite bookstore losing its card catalog. The books (their files) are still there, but finding them is tough. This helps them understand the problem and why data recovery is so important.