登录查看更多内容

How do you evaluate the economic impact of live events?

由人工智能和领英社区提供技术支持

Live events are not only a source of entertainment and education, but also a driver of economic activity and social benefits. However, measuring the economic impact of live events can be challenging, as it involves estimating the direct and indirect effects of spending, employment, taxes, and multiplier effects. In this article, you will learn how to evaluate the economic impact of live events using different methods and tools.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

Salvador Mu?oz

En el taller. Alineando la dirección.

1 Define the scope

The first step in evaluating the economic impact of live events is to define the scope of the analysis. This means identifying the type, size, location, duration, and audience of the event, as well as the relevant geographic area and time period for the assessment. The scope will determine the data sources, assumptions, and models that will be used in the next steps.

添加您的观点

Salvador Mu?oz

En el taller. Alineando la dirección.
举报内容
La meticulosa definición del ámbito o alcance del análisis es el cimiento sobre el que se erige la evaluación precisa del impacto económico de un evento en vivo. Identificar el tipo, tama?o, ubicación, duración y audiencia del evento es crucial para determinar los indicadores y herramientas de medición más adecuados. Delinear el área geográfica relevante y el período de tiempo para la evaluación permite acotar el análisis y obtener resultados confiables. Este primer paso, a menudo subestimado, es un ejercicio de precisión y visión estratégica. Requiere un profundo conocimiento del evento, sus objetivos y el contexto socioeconómico en el que se desarrolla.

已翻译

赞
Richard King

5x founder | 3x exits | Real talk on bootstrapped growth, leadership, and why product marketing matters
举报内容
- Consider the number of attendees, sponsors and scheduled meetings as a way to measure the economic impact of live events - Track metrics such as traffic, social media engagement, and lead generation to determine the success of content and its influence on the event - Identify and recognize the specific contributions of individuals or teams towards the success of the event - Use longer-term before and after data to understand the true impact of the event - Adapt traditional funnel metrics and focus on longer-term data as buying activity shifts towards online channels - adapt and evolve metrics used to evaluate the impact of live events as the landscape of buying activity changes.

已翻译

赞

2 Collect the data

The second step is to collect the data on the spending and income generated by the event. This includes the direct spending by the event organizers, sponsors, exhibitors, performers, and attendees, as well as the indirect spending by the suppliers, contractors, and employees of the event. The data can be obtained from surveys, interviews, financial reports, ticket sales, and other sources.

添加您的观点

Salvador Mu?oz

En el taller. Alineando la dirección.
举报内容
Sin datos precisos, es imposible determinar la rentabilidad del evento, identificar áreas de mejora y tomar decisiones estratégicas para futuras ediciones. Se deben identificar todas las fuentes de ingresos y gastos, desde la venta de entradas hasta los costos de producción y logística. La precisión y la exhaustividad son fundamentales. La información recopilada debe ser confiable, completa y organizada de forma que facilite su análisis. Los datos no solo permiten evaluar el éxito de la edición actual, sino que también son una herramienta invaluable para la planificación y la toma de decisiones estratégicas para futuras ediciones. #eventosenvivo #medición #éxito #datos #rentabilidad

已翻译

赞

3 Apply the model

The third step is to apply a model that calculates the economic impact of the event based on the data collected. There are different models that can be used, such as input-output models, economic base models, computable general equilibrium models, and social accounting matrix models. Each model has its own strengths and limitations, and requires different levels of data and expertise. The model will estimate the output, value added, employment, and tax revenues generated by the event.

添加您的观点

Salvador Mu?oz

En el taller. Alineando la dirección.
举报内容
Más allá de los ingresos y gastos inmediatos, un modelo bien construido puede revelar los efectos multiplicadores del evento en la producción, el valor agregado, el empleo y los ingresos fiscales. Además, representa una herramienta poderosa para demostrar el valor económico de los eventos en vivo a las partes interesadas, identificar los sectores económicos que más se benefician de los eventos y dise?ar estrategias para maximizar el impacto económico de futuros eventos. En definitiva, la aplicación de un modelo económico es un paso fundamental para ir más allá de las cifras superficiales y revelar el impacto profundo que los eventos en vivo pueden tener en el ámbito de interés elegido.

已翻译

赞

4 Adjust for leakage and displacement

The fourth step is to adjust the economic impact estimates for leakage and displacement effects. Leakage refers to the portion of spending that leaves the local economy, such as imports, taxes, savings, and profits. Displacement refers to the reduction in spending that would have occurred in the absence of the event, such as substitution, crowding out, and seasonality. These effects reduce the net economic impact of the event.

添加您的观点

Salvador Mu?oz

En el taller. Alineando la dirección.
举报内容
Aquí se habla de un ejercicio de rigor y precisión. Ignorar estos efectos puede conducir a una sobreestimación del impacto económico real del evento. Ajustar las estimaciones del impacto económico es un paso esencial para: 1. Obtener una imagen más precisa del impacto real del evento en la economía local. 2. Identificar estrategias para minimizar las fugas y los desplazamientos. 3. Maximizar el beneficio económico del evento para la comunidad local. En definitiva, este cuarto paso es una muestra del compromiso con la precisión y la transparencia en la evaluación del impacto económico de los eventos en vivo.

已翻译

赞
Muhammad Tayyab Aslam

Assistant Manager Taxation at Yunus Textile Mills
举报内容
Evaluating Economic Impact of Life Events Assessing the economic impact of life events involves scrutinizing shifts in income, expenses, savings, investments, and overall financial stability. Significant factors to consider include income alterations such as job loss or promotion, expense adjustments like medical bills or childcare costs, and changes in savings, investments, and debt obligations. Additionally, reviewing alterations in insurance coverage, government benefit eligibility, and overall financial well-being provides a holistic understanding of the event's cumulative financial effect. This comprehensive analysis enables informed decision-making to manage finances effectively amidst life's transitions.

已翻译

赞

5 Report the results

The fifth step is to report the results of the economic impact analysis in a clear and transparent way. This means presenting the methodology, data sources, assumptions, limitations, and uncertainties of the analysis, as well as the main findings and recommendations. The report should also include a sensitivity analysis that shows how the results change under different scenarios and parameters.

添加您的观点

6 Communicate the value

The sixth and final step is to communicate the value of the event to the stakeholders and the public. This means highlighting the positive economic and social impacts of the event, such as income, employment, tax revenues, tourism, culture, education, and community. The communication should also address the potential challenges and risks of the event, such as environmental, social, and ethical issues. The communication should use various channels and formats, such as press releases, infographics, videos, and testimonials.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Live Events

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you evaluate the economic impact of live events?

1

2

3

4

5

6

7

1 Define the scope

2 Collect the data

3 Apply the model

4 Adjust for leakage and displacement

5 Report the results

6 Communicate the value

7 Here’s what else to consider

Live Events

给文章评分

感谢您的反馈

更多Live Events相关文章

更多相关阅读内容

How do you evaluate the economic impact of live events?

1

2

3

4

5

6

7

1 Define the scope

2 Collect the data

3 Apply the model

4 Adjust for leakage and displacement

5 Report the results

6 Communicate the value

7 Here’s what else to consider

Live Events

给文章评分

感谢您的反馈

查看其他技能