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How do you ensure that your research findings are relevant and useful for your clients' needs and goals?

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As a researcher, you want to deliver meaningful insights that can help your clients solve their problems and achieve their goals. But how do you ensure that your research findings are relevant and useful for their needs and expectations? In this article, we will share some tips and best practices on how to present your research findings in a way that is clear, credible, and actionable for your clients.

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Melanie Stanton

Account Strategy Manager, Digital Marketing & Retail Media

1 Understand your clients' context and objectives

Before you start presenting your research findings, you need to understand your clients' context and objectives. What are their main challenges, opportunities, and priorities? What are their expectations and criteria for success? How do they plan to use your research findings to inform their decisions and actions? By asking these questions, you can tailor your presentation to align with their needs and goals, and avoid irrelevant or confusing information.

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Melanie Stanton

Account Strategy Manager, Digital Marketing & Retail Media
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When preparing to take a deep dive into performance data, ask your client if there is something specific they would like to cover ahead of time. This will help make the presentation relevant and of interest to the client, which will undoubtedly improve engagement.

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2 Organize your research findings logically and visually

One of the key skills for presenting your research findings is to organize them in a logical and visual way. You want to create a clear narrative that guides your clients through your research process, methods, data, analysis, and recommendations. You also want to use visual aids, such as charts, graphs, diagrams, or images, to illustrate your points and make them easier to understand and remember. Use consistent and appropriate formats, colors, fonts, and labels to enhance your visual presentation.

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Ro P.

Writer, Researcher | Bridging Games, Advocacy & Sustainability ????
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I've learned that making PowerPoint presentations accessible is essential for inclusivity. Create a more inclusive digital environment with accessible presentations using the tips below! Here are quick tips to implement: Alt Text for Images: Describe images. High-Contrast Colors: Ensure readability. Clear Headings: Use built-in styles. Caption Videos: For the hearing-impaired. Accessible Fonts: Legible fonts, consistent size. Accessibility Check: Use PowerPoint's checker. For more info, check these sites: WAI - Web Accessibility Initiative Section 504 Guidelines

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3 Highlight the key insights and implications

Another important skill for presenting your research findings is to highlight the key insights and implications that emerge from your data and analysis. You want to show your clients what you have learned, why it matters, and how it relates to their objectives and challenges. You also want to provide concrete and actionable recommendations based on your insights and implications. Use clear and concise language, avoid jargon and technical terms, and use examples and stories to illustrate your insights and recommendations.

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4 Address the limitations and ethical issues

No research is perfect, and you need to acknowledge the limitations and ethical issues that may affect your research findings and recommendations. You want to show your clients that you are transparent, honest, and responsible in conducting and presenting your research. You also want to explain how you have addressed or mitigated the limitations and ethical issues, and how they may influence the validity, reliability, and generalizability of your research findings. Use respectful and humble tone, avoid defensive or dismissive attitude, and invite feedback and questions.

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5 Engage your clients in a dialogue

The final skill for presenting your research findings is to engage your clients in a dialogue. You want to create a collaborative and interactive atmosphere, where you can exchange ideas, opinions, and feedback with your clients. You also want to check their understanding, satisfaction, and agreement with your research findings and recommendations. Use open-ended questions, active listening, and constructive feedback techniques to facilitate the dialogue. Use positive and supportive language, avoid assumptions or judgments, and show appreciation and respect.

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6 Follow up and evaluate

After presenting your research findings, you need to follow up and evaluate your presentation. You want to ensure that your clients have received and understood your research findings and recommendations, and that they are satisfied and confident with them. You also want to assess your own performance, strengths, and areas for improvement as a presenter. Use email, phone, or online tools to communicate with your clients, provide additional information or clarification, and ask for feedback or testimonials. Use self-reflection, peer review, or mentorship to evaluate your presentation skills and outcomes.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you ensure that your research findings are relevant and useful for your clients' needs and goals?

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1 Understand your clients' context and objectives

2 Organize your research findings logically and visually

3 Highlight the key insights and implications

4 Address the limitations and ethical issues

5 Engage your clients in a dialogue

6 Follow up and evaluate

7 Here’s what else to consider

Client Presentation

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