How do you ensure your newsletter tone and style are consistent and appropriate for your internal audience?

2 Choose your tone

Your tone is the way you express your attitude and personality through your words. It can be formal or informal, friendly or authoritative, humorous or serious, depending on your purpose and audience. For example, if you want to inform your staff about a new policy, you might use a more formal and respectful tone. If you want to congratulate them on a successful project, you might use a more casual and enthusiastic tone. The key is to be consistent and appropriate for your context.

4 Write for your audience

Your audience is your staff, and they are the most important factor to consider when writing your newsletter. You need to know who they are, what they care about, what they need to know, and how they prefer to receive information. You also need to respect their time and attention, and avoid sending them irrelevant or redundant content. Write in a clear, concise, and engaging way, and use language that is familiar and respectful to them. Avoid jargon, acronyms, or technical terms that they might not understand, and explain them if you have to use them.

5 Use different formats

Your newsletter should not be a wall of text that is hard to read and digest. You should use different formats and elements to make your newsletter more appealing and accessible. For example, you can use headings, subheadings, bullet points, lists, tables, charts, graphs, images, videos, quotes, testimonials, or call-to-actions to break up your text and highlight your key points. You can also use different sections or categories to organize your content and make it easier to scan and navigate.