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How do you enhance your brand with networking?

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Networking is a powerful way to enhance your brand as a leader and create opportunities for yourself and others. But how do you network effectively and authentically, without being pushy or self-serving? In this article, you will learn some tips and strategies to build meaningful connections and showcase your value through networking.

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1 Define your brand

Before you start networking, you need to have a clear idea of what your brand is as a leader. Your brand is the impression you make on others, based on your skills, strengths, values, and goals. It is also the message you want to communicate about your vision, purpose, and impact. To define your brand, you can ask yourself questions like: What are you passionate about? What are you good at? What do you stand for? What do you want to achieve? How do you want to help others?

添加您的观点

Andrea McNamara Singsaas, ACC, MBA, PMP

Executive and Leadership Coach | International Keynote Speaker
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Be authentic. Anything less than authenticity will lead to shortcomings. Knowing yourself and embracing humility will lead further than you realize.

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2 Identify your target audience

Once you have defined your brand, you need to identify who you want to network with and why. Your target audience is the group of people who can benefit from your brand and who can also offer you value in return. They can be potential mentors, collaborators, clients, employers, or influencers in your field. To identify your target audience, you can research your industry, niche, or market, and look for people who share your interests, values, or goals. You can also use your existing network to get referrals or introductions.

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Andrea McNamara Singsaas, ACC, MBA, PMP

Executive and Leadership Coach | International Keynote Speaker
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Be strategic, intentional and move with purpose. Everyone is far too busy to use their time networking without a goal. If you’re looking to grow your network- okay, but… what are you hoping for the network to do for you in the long run. Does your networking align with your long term goals?

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3 Choose your platforms

The next step is to choose the platforms where you will network with your target audience. Depending on your brand and your goals, you can use different platforms, such as online or offline events, social media, blogs, podcasts, or newsletters. The key is to choose platforms that suit your style, preferences, and availability, and that allow you to showcase your brand effectively. For example, if you are a great speaker, you can network through podcasts or webinars. If you are a great writer, you can network through blogs or newsletters.

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4 Create value and trust

The most important aspect of networking is to create value and trust with your target audience. This means that you need to offer something of value to them, such as information, advice, feedback, support, or referrals. You also need to show genuine interest in them, their needs, their challenges, and their goals. You can do this by asking open-ended questions, listening actively, giving compliments, and following up. By creating value and trust, you will build rapport and credibility with your target audience, and they will be more likely to remember you and engage with you.

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5 Showcase your brand

The final step is to showcase your brand to your target audience, in a way that is relevant, authentic, and consistent. This means that you need to communicate your brand message clearly and confidently, using your skills, strengths, values, and goals. You also need to demonstrate your brand in action, by sharing your achievements, projects, testimonials, or portfolio. You can showcase your brand through various channels, such as your elevator pitch, your resume, your LinkedIn profile, your website, or your social media posts.

Networking is a valuable skill for leaders who want to enhance their brand and create opportunities for themselves and others. By following these tips and strategies, you can network effectively and authentically, and build meaningful connections with your target audience.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Andrea McNamara Singsaas, ACC, MBA, PMP

Executive and Leadership Coach | International Keynote Speaker
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Show up consistently to remain top of mind. If you showcase your skills on the right platforms on a consistent basis, you’ll be top of mind when someone has a need that fits your skill set.

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How do you enhance your brand with networking?

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4

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6

1 Define your brand

2 Identify your target audience

3 Choose your platforms

4 Create value and trust

5 Showcase your brand

6 Here’s what else to consider

Leadership Development

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How do you enhance your brand with networking?

1

2

3

4

5

6

1 Define your brand

2 Identify your target audience

3 Choose your platforms

4 Create value and trust

5 Showcase your brand

6 Here’s what else to consider

Leadership Development

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