How do you emotionally connect with leads and influence their decisions?

To connect with your leads you need to understand what makes them tick. Are they more emotional or are they going to need the numbers. Then grow that seed to get to what pain points they are having. Once you understand how they make decisions and what angle to take on making their life better. You will be able to control your meeting.

Understand the contexts in which their needs play out (Goal and aspirations) Ask great questions to uncover real data. Make sure you don’t get comfortable with answers that offer you no actionable value. When you uncover, seek to: 1. Understand how they have tried to reach their desired goal or mitigate a pain point 2. Understand if there’s a limitation with their approach to reaching their goal or solving a pain point 3. Understand the implications of such limitations as it relates their desired goal and/or life in general. You connect with your audience by resonating with them. You resonate by asking GOOD QUESTIONS about THEM and ACTIVELY LISTENING for the above.

The moment you carry the weight and resolve the real problem, actual pain point that's where you close the sale. And ofcourse it is the trust you have to build and carve in.

I agree to the above. I think we shud all study and know our customer well 1. What is their pain point area? 2. What are existing solutions for tem to address the pain point areas ? 3. Is that giving them the desired results ? If no, then what is the hindrance 4. What is theory ultimate goal ? 5. Where and when can we help them ? Let’s understand that no matter he is a lead or probable customer , he /she is after all human . We are dealing with people and and a human emotional connect of helping him/her out of the hindrances will definitely help them and help us as well mutually . It’s extremely important to be empathetic, understanding, a good listener even before offering or jumping into the solution .

Stories sell. Stories drive results, in some way…at some point. Whether it’s through revenue, referrals, relationships: all = rewards. When you slow down, be intentional with asking thought-provoking questions, you’re then allowing the other party to share their insights into how they FEEL. Feelings push emotions - stories drive feelings…attach IQ + EQ and tell stories with certainty.

Emotional connection is all about psychological safety. When you create the conditions for safety your prospect is far more likely to be vulnerable and less protective (which is their default position when dealing w “sales people”). They will then reveal their true pains or problems which allows you to gain greater deeper insights into their potential motivations for changing their current state. That way you can adjust your line of questioning to have a more meaningful, richer and deeper conversation that leads to less objections and more sales. Never do assumptive selling. You won’t make your buyer feel safe. And when they don’t feel safe they won’t buy.