How do you edit product photos for different genres, such as fashion, food, or jewelry?

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Editing product photos is not a one-size-fits-all process. Depending on the genre, you may need to adjust different aspects of your images to showcase the best features, colors, and details of your products. In this article, we will explore some tips and techniques for editing product photos for different genres, such as fashion, food, or jewelry.

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Adjust by genre:

Tailor your photo editing techniques to the product's characteristics—like exposure for fashion, white balance for food, and highlights for jewelry. This specificity ensures each product shines in its best light.
Consider customer desire:

Understand what your customers want to see in photos, especially with subjective areas like food photography. Crafting images that appeal to their tastes can energize your marketing and connect more deeply with your audience.

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Scott Barnes

Commercial Branding Headshot Portrait…

1 Fashion Photos

Fashion photos are all about highlighting the style, fit, and texture of the clothing and accessories. To achieve this, you need to pay attention to the exposure, contrast, and sharpness of your images. Exposure is the amount of light in your photo, and you want to avoid overexposing or underexposing your products. Contrast is the difference between the light and dark areas of your photo, and you want to create enough contrast to make your products stand out from the background. Sharpness is the clarity and detail of your photo, and you want to sharpen your products to enhance their edges and patterns. You can use tools like curves, levels, and sharpening filters in your photo editing software to adjust these settings.

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Scott Barnes

Commercial Branding Headshot Portrait and Fashion Photographer. Putting you and your brand in the best light.
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It's product photography. What is the product? Fashion. "Fashion Photos" is too big a category to discuss in a short AI generated article. What is the story you will tell with the photos you take for fashion? Look book photos are product photos that should have a consistent look across all the photos. The designer will use the look book to present the collection to buyers.

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Anna Heenan

Business Development Manager | HND in Business Management
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The most important aspect to remember about when editing food photos - to keep it to as natural as possible. Do not overdo them. Once you've nailed that perfect shot, at which everyone looks and wants to eat it, you got this. Then, just do the needful to complete the final product - food photo: do the crop appropriate to the picture, correct the exposure if need be, add colors (again, don't oversaturate) and that's it.

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Steven Winkler

Executive Leader, Growth Strategist, and Champion of Customers, Driving to the next $100M Milestone. Fortune 100 and Start-Up Experienced | Marketing | Product | Growth | Operations | Formerly HP, and AutoZone
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Segment photos into logical categories for the business at hand. 1) Catalog photos - White background, used in product carousels, catalogs, etc. Depending on the product this could be on a model, a mannequin, or in isolation of human context. The style will depend on the use and intended destination. 2) Lifestyle photos that contain product - These are the images that show a typical customer wearing or using the product in a suitable scenario. How one approaches these photos will depend on the character and style of the company and the identity of the brand. Ideally, lifestyle images are consistent with the overall style and intended perception of the brand and product line.

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2 Food Photos

Food photos are all about making the dishes look appetizing, fresh, and colorful. To achieve this, you need to pay attention to the white balance, saturation, and noise of your images. White balance is the color temperature of your photo, and you want to match it to the lighting source of your scene. Saturation is the intensity of the colors in your photo, and you want to boost it to make your food look more vibrant and delicious. Noise is the graininess or speckles in your photo, and you want to reduce it to make your food look smoother and cleaner. You can use tools like white balance, hue/saturation, and noise reduction in your photo editing software to adjust these settings.

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Scott Barnes

Commercial Branding Headshot Portrait and Fashion Photographer. Putting you and your brand in the best light.
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It's product photography. What is the product? Food. Maybe the product is a restaurant. What does the customer want? There is not a standard food photography style (if you think there is, then it will be boring)

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3 Jewelry Photos

Jewelry photos are all about showcasing the sparkle, shine, and shape of the pieces. To achieve this, you need to pay attention to the highlights, shadows, and perspective of your images. Highlights are the bright spots in your photo, and you want to enhance them to make your jewelry look more dazzling and reflective. Shadows are the dark areas in your photo, and you want to balance them to create depth and dimension in your jewelry. Perspective is the angle and distance of your photo, and you want to choose it carefully to avoid distortion and emphasize the features of your jewelry. You can use tools like dodge, burn, and crop in your photo editing software to adjust these settings.

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Daria Yatskova

Retoucher
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In my experience for jewelry, bracketing is crucial. It captures a range of exposures, preserving details in highlights and shadows. This technique minimizes noise, addresses challenging lighting conditions, and allows versatile adjustments in post-processing. Bracketing is indispensable for showcasing the brilliance and nuances of each piece, ensuring a polished and professional presentation.

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Adam Kuczek

Product photographer
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With jewellery, it's often some sort of balance, e.g. between having everything in focus vs. leaving some DOF, or between extensive retouching that makes the photo look like an artificial 3D render vs. a subtle clean-up, leaving the piece with some "personality" (obviously, depending on the type of jewellery in question). It may vary, but the main things to remember are: - emphasize the important areas, preferably with correct lighting (and post-production where needed), esp. gems - being mindful of composition (in case of more creative set ups, e.g. with props) - paying attention to any lens distortions - adjust the overall color palette to match the piece

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you edit product photos for different genres, such as fashion, food, or jewelry?

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4 Here’s what else to consider

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