How do you differentiate your properties from the competition in a saturated market?

The main differentiator will always be the most important and that is the team. A team that is well trained, delivers on a memorable prospect/resident experience, knowledgeable in their community's value proposition, able to appeal to both rational and emotional renters, can overcome objections and who know how to outshine their comp-set. A team who rallies during the challenging times and has a work hard, play hard mindset. Those teams always come out on top and outperform. The rest (pricing, marketing, product quality) are all important- but they don't matter if the team is not solid and working collectively towards the goals.

First of all, price it correctly! The secret is to generate lots of traffic. The higher the traffic, the higher the probability to get an offer /an application (or many offers/applications), the higher the number of offers/applications, the highest your ability to negotiate and choose the best one. It is a numbers game!

Understanding your communities, demographic and common interests are vital to a successful marketing plan. As always, we really want to focus on the human experience, and shared interests between the people in our area and the product we’re offering. A really good starting place is to visit the shops, the parks, the schools, major employers of your area. Asking sincere questions with the intent to understand the wants & needs of the people in your submarket is essential. We want to hear what they like, what’s missing & then how can we fulfill these demands. Building a marketing plan around how you are able to be in service to the people surrounding our community must be our cornerstone. It all starts with a creating a genuine connection.

This is very well said, performance indicators, dictate the outcome and each person must be in alignment with each other person in their life, whether at home or work and that takes a commitment for every one. No one gets pushed to the side.

A great example is my property in Clemson,SC. We are the only property in Clemson that has a boardwalk and boat dock. We are the only property with lake front access, and we have apartments that have balconies that over look the lake. This is the biggest selling point we have, and we use it to our benefit.

Several ways to differentiate your properties in a saturated market are intentional curb appeal, serving above self, passion for product presentation, and the team understanding its “Why?” Perception is reality when it comes to potential market renters choosing your us. The curbs need a coat of fresh paint. Yes, balloons/flags still work as attention grabbers! Secondly, make sure the team is fully prepared to meet the needs of residents who rely on an exceptional experience. Next, passion about the product is relayed during feature/benefit selling. What is your team’s attitude about the product they represent? This is key to how the product is demonstrated. They must all know why they chose this as their profession. It truly matters 100%.

Want to stand out in a competitive commercial real estate market? Try these strategies: 1) Optimize listings for SEO with relevant keywords and titles. 2) Use drone videos and virtual tours to provide immersive experiences. 3) Conduct regular site walks and address maintenance issues promptly. 4) Ensure move-in readiness with bug removal and thorough cleaning. 5) Focus on curb appeal by maintaining clean landscaping and addressing snow removal. These tactics will differentiate your listings, attract potential buyers or tenants, and make a lasting impression.

Social proof is a game-changer in commercial real estate. Display positive testimonials and reviews from satisfied clients. Highlight notable tenants or brands that have occupied your property. Share case studies showcasing successful deals and transformations. Leverage social media to showcase engagement and positive interactions. Social proof establishes trust, credibility, and desirability for your property, attracting more potential buyers or tenants.

Consider not only existing, competing businesses, but ascertain what is missing from that market sector, & hone in your marketing towards businesses which will fill that need. Focus groups, social media surveys, online forums, & good old fashioned conversations with people who live & work in the area will reveal what the unfulfilled needs may be. Once those are determined, figure out whether your property is the right fit for those businesses. If not, you've got a new idea to pitch to potential investors, & a new deal to put together.