Your personality is the expression of your personal brand, the way you communicate your purpose and reputation to others. It's your style, tone, voice, and image that convey your character, attitude, and emotions. To showcase your personality, you need to be yourself, but also be mindful of how you adapt to different situations, audiences, and channels. You can use your personality to create rapport, empathy, and trust, by showing your human side, your humor, and your vulnerability. You can also use your personality to create distinction, interest, and attraction, by showing your passion, your values, and your uniqueness.