How do you develop and maintain your professional identity and reputation in the social impact sector?

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If you are passionate about making a positive difference in the world, you might be interested in pursuing a career in the social impact sector. This is a diverse and dynamic field that encompasses a range of organizations, causes, and roles that aim to address social and environmental challenges. However, working in the social impact sector also requires you to develop and maintain a professional identity and reputation that reflects your values, skills, and goals. In this article, we will share some tips on how to do that effectively and authentically.

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1 Know your purpose

One of the first steps to developing your professional identity and reputation in the social impact sector is to define your purpose. What are you passionate about? What are the issues that matter to you? What are the skills and strengths that you can contribute to the sector? Having a clear sense of your purpose will help you align your actions, decisions, and communications with your values and vision. It will also help you identify the organizations, networks, and opportunities that match your interests and aspirations.

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Martijn Boomsma

CEO @ Hatch | A Research-based Immersive Learning & Development Studio | Humanizing is my passion | Fire starter
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Understand that purpose can be fluid and is not a fixed thing… basically it changes all the time and it doesn’t have to be a saving the climate or similar thing. Purpose is a result of fulfilment, meaning and is often something you can strengthen by practicing. Your values can benefit you or limit you. When they benefit they are often called purpose or a layer deeper: have a meaning.

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2 Build your brand

Your brand is how you present yourself to the world, both online and offline. It is the combination of your personal and professional attributes, achievements, and aspirations that distinguish you from others. To build your brand in the social impact sector, you need to be consistent, credible, and compelling. This means that you need to communicate your purpose, skills, and goals effectively and confidently across different platforms and channels. You also need to showcase your work, impact, and learning through portfolios, testimonials, and stories. And you need to demonstrate your value and relevance by staying updated, informed, and engaged with the sector.

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Emily Soccorsy

Endlessly curious about how humans make meaning ?? Obsessed with tea, journals, and reading voraciously ?? Committed word nerd turned soulful brand strategist
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Our definition of brand is...how other people experience what you believe. So, building off of the prior tip: what do you believe? In your heart of hearts? Without question or negotiation? A powerful way of determining this is to journal on the question: What would you commit civil disobedience to defend? One of our clients with a highly successful career with some of the most biggest brands came to us to help her define her personal brand. She wanted her personal brand to reflect the broader social impact she wanted to make around advocacy, empowering women, and being "a firestarter." She used her personal brand to build her website, a following on social media, and then write and publish a bestselling book and became a paid speaker.

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3 Grow your network

Your network is your most valuable asset in the social impact sector. It is the source of support, inspiration, and opportunities that can help you advance your career and achieve your goals. To grow your network in the social impact sector, you need to be proactive, strategic, and genuine. This means that you need to seek out and connect with people who share your purpose, interests, and values. You also need to identify and leverage the platforms, events, and communities that can help you expand your reach and visibility. And you need to nurture and maintain your relationships by offering value, feedback, and appreciation.

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4 Seek feedback

Feedback is essential for your professional development and reputation in the social impact sector. It is the way you can learn from your experiences, improve your performance, and enhance your impact. To seek feedback in the social impact sector, you need to be open, curious, and humble. This means that you need to invite and welcome constructive criticism, suggestions, and praise from your colleagues, managers, mentors, and beneficiaries. You also need to ask specific and relevant questions that can help you gain insights and perspectives. And you need to act on the feedback by implementing changes, acknowledging mistakes, and celebrating successes.

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Prakash G.

Committed for an Impact | Real Estate | Investment | Finance
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Being a director I am responsible for policy-making and organisational design. It is important to seek feedback from all stakeholders. Be it clients, colleagues, juniors and all. I have always questioned my decision and encouraged an open discussion on what and how it can be done better. This has really helped me to build credibility and trust among my team members as well as among clients.

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5 Embrace learning

Learning is a continuous and lifelong process that can help you grow your professional identity and reputation in the social impact sector. It is the way you can acquire new knowledge, skills, and competencies that can help you adapt to the changing needs and demands of the sector. To embrace learning in the social impact sector, you need to be proactive, flexible, and reflective. This means that you need to seek out and pursue learning opportunities, such as courses, workshops, webinars, and podcasts, that can help you update and upgrade your skills and knowledge. You also need to adapt and experiment with new approaches, methods, and tools that can help you solve problems and create solutions. And you need to reflect and document your learning journey, challenges, and achievements.

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6 Be ethical

Ethics is the foundation of your professional identity and reputation in the social impact sector. It is the set of principles and values that guide your actions, decisions, and behaviors in the sector. To be ethical in the social impact sector, you need to be respectful, responsible, and transparent. This means that you need to respect the dignity, diversity, and rights of the people and communities you serve and work with. You also need to be responsible for the impact and consequences of your work, both positive and negative. And you need to be transparent about your goals, methods, and results, and disclose any conflicts of interest or potential risks.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you develop and maintain your professional identity and reputation in the social impact sector?

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1 Know your purpose

2 Build your brand

3 Grow your network

4 Seek feedback

5 Embrace learning

6 Be ethical

7 Here’s what else to consider

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