How do you design a social media training plan for yourself or your team?

Also identify which social media platforms you want to focus on. Posting on LinkedIn is very different than posting on tiktok. Each platform has different nuances and ways of creating content, there is no copy/paste. I highly recommend starting with one or two platforms at first then expanding from there as capacity allows.

Designing a social media training plan is like crafting a masterpiece—it requires a dash of creativity, a sprinkle of strategy, and a pinch of humor to keep things interesting. Start by identifying your goals and target audience, then dive into the ocean of social media platforms, exploring their depths and surfacing with the ones that suit your needs. Mix in some captivating content creation techniques, sprinkle in the secrets of engagement, and don't forget to add a generous serving of analytics to measure your success. And voila! You've cooked up a social media training plan that will have your team saying, "Like, share, and follow!"

In the rapidly evolving world of social media marketing, keeping up with new tools, trends, and strategies is essential. However, it's equally important to recognize what you already know and do well. This dual focus ensures that your plan is well-rounded and tailored to your specific needs. Sometimes, we are blind to our own strengths and weaknesses, so getting an outside perspective can be invaluable. This can come from colleagues, mentors, clients, or even through analysis of your social media performance metrics. #SocialMediaSkills #ProfessionalDevelopment #ContinuousLearning

The biggest success factor is to define your end goal in detail. Depending on your business goal, you need to use a different combination of social media platforms. The way to reach Senior Executives is very different than reaching Entrepreneurs. There are nuances that make a big difference in how effective your strategy is

To be honest I wouldn't read this paragraph, the intro lost me as the wording seems redundant and not straight to the point. (and written by AI). The same with the heading too, it seems quite unpractical... As someone that have created company trainings, below are some quick feedbacks: 1. Create more constructive action plans Ex: Step 1 : Understand your brand voice & document, including goals & milestones Action item: Collect Your Brand Assets to share... 2. Share templates or resources people can use 3. Share questions to prompt the audience Ex: Understading & discovering your brand voice - 1. Why did you first start this business? 2. What makes you feel alive? 3. What is the feeling you'd like your clients to experience? etc

Just remember to factor in that the learning never stops. There will always be new tactics, new asset types, and new platforms to master. So make sure that you plan regular re-learning and training into your monthly workload. There are some awesome social media insiders who run insightful newsletters and update regularly on LinkedIn in a way that is useful, and not just adding to the noise. Make sure you follow 2 or 3 thought leaders like this, and let them keep you in the know!

The best ways to learn have cost time, not necessarily money (no e-course I'd recommend paying for): 1. Follow aspirational accounts - both similar & different from you, notice what gets people commenting 2. Find a co-hort of peers to share ideas/info with - Search & connect via LinkedIn - Join marketing groups on LinkedIn/Facebook - Sign up for newsletters (Marketing Millennials, Raisin Bread) 3. Free webinars, interviews, articles from social platforms (Buffer, Sprout Social, Later) Remember, even experienced marketers are constantly learning! Often, advice given by "experts" can be high-level or vague concepts when newcomers may need a step-by-step playbook. Much of it will be trial-and-error to find what works for you.

It’s extremely important to find a way of learning that you can hold yourself accountable for. You can sign up for all the coaching, courses, and mentorship in the world but it takes you to actually do it. Know the best way you can hold yourself accountable so you can see the results.

I’m my experience, this is where internal communications can play a key role in creating even more momentum with your teams’ social media strategy. Sharing wins from a metrics standpoint, kudos for creativity, or praises for prospective leads can immediately showcase the direct impact of social media engagement and business goals! Another way to gain more external or public recognition for your social strides are AWARDS. I look forward to encouraging award applications for notable social media campaigns and efforts in my next role!

Remember that working in social media is accepting chaos into your heart. I mean it. The platforms update the way your content will reach your audience ALL the time, and you have to be able to adapt on the fly. The best way to do this? Use your Branding as your fixed point. By which I mean the spot on the wall that you focus on when spinning round, so you don't lose your balance. Focus on knowing your Brand voice, persona, and story as well as you know yourself, and riding out trends becomes that much easier because then you always know your starting point. It will also help you identify which trends/changes not to pay attention to, in the same way you know which fashions won't suit you if you try to wear them.