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How do you design AR content that adapts to different contexts and environments?

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Augmented reality (AR) is a technology that overlays digital content onto the physical world, creating immersive and interactive experiences. AR content can range from simple 2D images and text to complex 3D models and animations. But how do you design AR content that adapts to different contexts and environments? Here are some principles to guide you.

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1 Know your audience

Before you start designing your AR content, you need to understand who your target users are, what their needs and goals are, and how they will interact with your content. You also need to consider the accessibility and inclusivity of your content, and how it will accommodate different preferences, abilities, and devices. For example, you might want to provide different options for audio, visual, and haptic feedback, or use voice or gesture recognition to enable hands-free interaction.

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Robert Gilliam

Lead UX Designer | Product Management | Healthcare
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A user operating in an outdoor environment such as a utility worker will need stronger contrast than a surgeon working in a darker operating room. However, a surgeon may be under more stress with a higher cognitive load. Eye tracking may work better for a user population with limited mobility or missing limbs. Voice commands may not function correctly in a loud environment or may be socially inappropriate. Feild research can be critical to getting your design right.

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Randy Nunez

Technology Analyst, Extended Reality (XR) | Virtual Reality (VR) | Augmented Reality (AR) | Mixed Reality (MR)
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It's also very important to use a language style that your audience can relate to. For example, phrasing for a shop floor worker will likely be different than a 4th year medical student. This is not about demonstrating your linguistics expertise: this is about getting the message across to your end user. Also consider regional differences (e.g., counterclockwise versus anticlockwise).

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2 Choose your platform

The platform you choose for your AR content will affect its design, functionality, and performance. There are different types of AR platforms, such as mobile, wearable, or spatial, each with its own advantages and limitations. For example, mobile AR is widely accessible and convenient, but it requires the user to hold the device and point it at the target. Wearable AR, such as smart glasses or headsets, offers a more immersive and natural experience, but it may have lower resolution, battery life, or field of view. Spatial AR, such as projection or hologram, creates a shared and collaborative environment, but it may require specific hardware or installation.

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Robert Gilliam

Lead UX Designer | Product Management | Healthcare
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Another way to phrase this description is that AR is often considered to be a static element in your view. A video game HUD that shows your speed is AR. A dot above someone's head that moves with them as they move through your field of vision would be Spatial or Mixed Reality. Devices like the Hololens 2 and Magic Leap 2 fall into this category of Mixed or Spatial Reality. An example of a wearable AR device would be the legacy Google Glass or a more modern Realwear device. There is also a new generation of Passthrough VR/AR devices like the Lenovo VRX, Lynx-R1, Meta Quest Pro, and Varjo XR-3. Each device has its use and an associated cost

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3 Design for context

One of the main challenges of AR content design is to make it adapt to the dynamic and unpredictable nature of the real world. You need to consider the physical, social, and cultural context of your content, and how it will affect its appearance, behavior, and interaction. For example, you need to account for the lighting, occlusion, and scale of the environment, and adjust the brightness, transparency, and size of your content accordingly. You also need to respect the privacy, safety, and etiquette of the users and bystanders, and avoid creating content that is inappropriate, intrusive, or distracting.

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4 Create engaging content

The ultimate goal of AR content design is to create engaging and memorable experiences that add value and meaning to the users. You need to balance the novelty and realism of your content, and make it relevant and useful to the users. You also need to provide clear and consistent feedback and guidance, and support different levels of interaction and exploration. For example, you might want to use animation, sound, or narration to attract and retain the users' attention, or use gamification, storytelling, or personalization to motivate and reward the users.

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Randy Nunez

Technology Analyst, Extended Reality (XR) | Virtual Reality (VR) | Augmented Reality (AR) | Mixed Reality (MR)
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When possible, I recommend including a 'validation' step after a task is completed. For example, if working with a menu selection, show the user what the next screen looks like and have them verify it. It may take a little longer, but causing an error will take even longer.

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5 Test and iterate

The final principle of AR content design is to test and iterate your content with real users and environments. You need to evaluate the usability, functionality, and impact of your content, and collect feedback and data to improve it. You also need to anticipate and address any technical or ethical issues that might arise from your content, such as performance, compatibility, or privacy. Testing and iterating your content will help you ensure its quality, reliability, and suitability for your intended purpose and audience.

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Randy Nunez

Technology Analyst, Extended Reality (XR) | Virtual Reality (VR) | Augmented Reality (AR) | Mixed Reality (MR)
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This first sentence should be in bold and underlined. Your users will give you perspectives that can greatly improve your instructions. Try to include a variety of different users, but be careful not to make drastic changes for a very small population of users.

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How do you design AR content that adapts to different contexts and environments?

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3

4

5

1 Know your audience

2 Choose your platform

3 Design for context

4 Create engaging content

5 Test and iterate

Augmented Reality

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How do you design AR content that adapts to different contexts and environments?

1

2

3

4

5

1 Know your audience

2 Choose your platform

3 Design for context

4 Create engaging content

5 Test and iterate

Augmented Reality

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