To effectively scale your web app, you need to use certain tools that can optimize, balance, and monitor the load on your servers. Caching is a popular technique that stores and serves frequently used data or content from a faster and closer source, such as memory or a CDN, reducing the load on your server and improving response time. Load balancing is another technique that distributes the traffic and requests among multiple servers, based on criteria such as availability, capacity, or location. This can improve scalability and reliability of your app. Lastly, monitoring allows you to measure and analyze the performance and health of your servers and app. This helps identify and troubleshoot issues, optimize resources, and plan for future growth. Popular tools for implementing these techniques include Redis, Memcached, Cloudflare, Nginx, Apache, AWS Elastic Load Balancer, New Relic, Datadog, and Google Analytics.