How do you define your communication goals and objectives?

2 Why are communication goals and objectives important?

Communication goals and objectives are important because they help you to align your communication with your overall vision, mission, and values. They also help you to focus your communication on the needs and expectations of your audience, and to tailor your communication style, tone, and channel accordingly. Furthermore, communication goals and objectives help you to monitor and evaluate your communication performance, and to identify areas for improvement and feedback.

3 How to create communication goals and objectives using SMART criteria?

Using the SMART criteria is a popular and efficient way to create communication goals and objectives that are clear, realistic, and meaningful. Specifically, when defining your communication goal or objective, answer the questions of who, what, where, when, why, and how. Additionally, quantify your communication goal or objective with indicators and metrics that can be tracked and evaluated. To ensure it is achievable, assess it against your resources, capabilities, and constraints. Furthermore, make sure your communication goal or objective is relevant to your overall vision, mission, and values. Finally, set a deadline or timeframe for your communication goal or objective and create a timeline for your communication activities.

4 How to write communication goals and objectives using SMART criteria?

To write communication goals and objectives using SMART criteria, you can use the following formula: a communication goal should be to [verb] [outcome] by [timeframe], while a communication objective should be to [verb] [indicator] by [target] by [timeframe]. For example, a communication goal could be to increase customer loyalty by the end of the year, while a communication objective could be to increase customer retention rate by 15% by the end of the year.

5 How to use communication goals and objectives in your communication strategy?

Once you have identified your communication goals and objectives, you can use them to guide your communication strategy, which is a plan of action that outlines how you will communicate with your audience. Your communication strategy should include an audience analysis to identify and segment your target audience, message development to craft your core message and key points, channel selection to choose the most appropriate medium, communication tactics to implement activities such as newsletters and webinars, and communication evaluation to measure and analyze the results of your communication objectives.

6 How to improve your communication goals and objectives?

Communication goals and objectives are not fixed, but rather dynamic and flexible, so it’s important to review and revise them regularly. To improve your communication goals and objectives, you should recognize and reward yourself or your team for reaching or exceeding them, as well as identify and address any gaps or barriers that prevented you from achieving them. Modifying your communication goals and objectives if they are too easy or too hard is also necessary. Additionally, try new or different communication methods, channels, or formats to test their effectiveness, and seek new opportunities and resources to enhance your skills, knowledge, and experience.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?