How do you define and segment your customer personas for CJM?
Customer journey mapping (CJM) is a powerful tool to understand and improve your customer experience. It helps you visualize how your customers interact with your brand, what their pain points and goals are, and how you can deliver more value to them. But before you can create a customer journey map, you need to define and segment your customer personas. These are the fictional representations of your ideal customers, based on real data and insights. In this article, we'll show you how to do that in four steps.