登录查看更多内容

How do you define the core features and value proposition of your MVP?

由人工智能和领英社区提供技术支持

Creating a minimum viable product (MVP) is a key step in testing your business idea and validating your assumptions. But how do you decide what features and benefits to include in your MVP, and how do you communicate them to your potential customers? In this article, you will learn how to define the core features and value proposition of your MVP using a simple framework and some practical tips.

在这篇协作文章中查找专家回答

由社区从 3 条内容中精选。了解更多

1 Understand your problem and solution

The first step in defining your MVP is to clearly identify the problem you are trying to solve and the solution you are offering. You can use tools like the lean canvas or the value proposition canvas to map out your problem, solution, customer segments, channels, revenue streams, and costs. The goal is to focus on the most important aspects of your business model and how you create value for your customers.

添加您的观点

Jonathas Scott

Business Analyst & UX/UI collaborating on the delivery of product experiences.
举报内容
To understand the problem it's very helpful yo start with the following steps: 1 ) Be specific when defining product's audience and niche. 2 ) Validate if the 'problem' you perceive is indeed a problem for that audience. Some categorizing an rating of elicited pain points are a good start before refinement. Tools as User interviews and Field Studies might help a lot on this.

已翻译

赞

2 Prioritize your features and benefits

The next step is to prioritize the features and benefits of your solution based on their value and feasibility. You can use techniques like the MoSCoW method or the Kano model to rank your features and benefits according to their importance and satisfaction for your customers. The goal is to identify the must-have, should-have, could-have, and won't-have features and benefits, and focus on the ones that deliver the most value with the least effort.

添加您的观点

Jonathas Scott

Business Analyst & UX/UI collaborating on the delivery of product experiences.
举报内容
Idealize several solutions and narrow down to select the one that can be implemented with less effort and are more relevant to your audience. Here the moscow helps a lot, also creating a matrix (effort rating + moscow) for each solution mapped.

已翻译

赞

3 Define your value proposition

The final step is to define your value proposition, which is a concise statement that summarizes how your solution solves your customer's problem, what benefits it provides, and why it is different from the alternatives. You can use templates like the value proposition statement or the value proposition canvas to craft your value proposition based on your features and benefits. The goal is to communicate your unique value proposition in a clear and compelling way that resonates with your target audience.

添加您的观点

Jonathas Scott

Business Analyst & UX/UI collaborating on the delivery of product experiences.
举报内容
Start describing a plain simple reason why your solution should be the chosen one. Pay attention to this: "this is not why it's better than b or c", (if the reason needs comparison, then highlight how your solution excels from alternatives) but why it should be chosen in the first place. After it's as simple as a kid can understand, start flourishing with all those adults buzz words.

已翻译

赞

4 Test and iterate your MVP

Once you have defined your core features and value proposition, you are ready to test and iterate your MVP with real customers. You can use methods like the build-measure-learn loop or the validation board to design experiments, collect feedback, analyze data, and make changes to your MVP. The goal is to learn from your customers, validate your assumptions, and improve your product-market fit.

添加您的观点

5 Avoid common pitfalls

Defining your core features and value proposition of your MVP is an ongoing process that requires creativity, experimentation, and adaptation. To ensure success, you must avoid common pitfalls like building too many features that add complexity and cost without value, assuming you know what customers want without talking to them, copying competitors without differentiating yourself, failing to communicate your value proposition clearly and convincingly, or ignoring negative feedback or market signals without pivoting or iterating.

添加您的观点

6 Learn from best practices

To help you define your core features and value proposition of your MVP, you can also learn from some best practices and examples of successful MVPs. For instance, Dropbox used a simple video to demonstrate its core feature of file syncing and sharing, gaining thousands of sign-ups. Airbnb started with a basic website that offered air mattresses and breakfast to travelers, validating the demand for peer-to-peer accommodation. Zappos tested its online shoe-selling idea by taking pictures of shoes from local stores and posting them on its website, fulfilling orders manually. Spotify launched its music streaming service in a limited market with a freemium model, learning from user behavior and feedback. Uber began with a simple app that connected black car drivers with passengers, validating the need for on-demand transportation.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Business Innovation

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you define the core features and value proposition of your MVP?

1

2

3

4

5

6

7

1 Understand your problem and solution

2 Prioritize your features and benefits

3 Define your value proposition

4 Test and iterate your MVP

5 Avoid common pitfalls

6 Learn from best practices

7 Here’s what else to consider

Business Innovation

给文章评分

感谢您的反馈

更多Business Innovation相关文章

更多相关阅读内容

How do you define the core features and value proposition of your MVP?

1

2

3

4

5

6

7

1 Understand your problem and solution

2 Prioritize your features and benefits

3 Define your value proposition

4 Test and iterate your MVP

5 Avoid common pitfalls

6 Learn from best practices

7 Here’s what else to consider

Business Innovation

给文章评分

感谢您的反馈

查看其他技能