How do you decide when a piece of concept art is ready for presentation?

1 Core Objectives

Understanding the core objectives of the project is essential before presenting your concept art. You need to ensure that the art not only looks good but also aligns with the strategic goals it aims to achieve. Whether it's to attract investors, serve as a blueprint for product development, or to initiate a marketing campaign, the artwork must encapsulate the project's essence. If you find that the concept art communicates the intended message and purpose effectively, it may be ready to leave the drawing board.

3 Visual Impact

The visual impact of your concept art is what captures attention and communicates at a glance. It should be strong enough to stand out, yet not so overwhelming that it detracts from the message. Assess whether the color scheme, composition, and overall design are in harmony and support the narrative you're aiming to convey. When these elements come together to create a memorable and effective visual statement, your concept art is likely ready for presentation.

4 Detail Balance

Striking the right balance of detail in concept art is crucial. Too much detail can overwhelm and confuse the viewer, while too little may fail to convey the full idea. You want to present a piece that is polished and complete but still leaves room for imagination and future development. Ensure that the level of detail supports the strategic objectives and provides a clear understanding of the concept without boxing in creativity.

5 Time Constraints

Time constraints often play a significant role in determining when to present concept art. While you might strive for perfection, deadlines require pragmatism. Evaluate if the concept art is at a stage where it can be effectively communicated and understood within the given timeframe. If it meets the key objectives and has undergone necessary revisions, waiting for perfection might be counterproductive. Sometimes, it's about presenting the best version within the constraints and being prepared to iterate post-presentation.

6 Final Review

Prior to presentation, conduct a final review of your concept art. This is your last chance to ensure all elements are coherent and that the art aligns with the business strategy. Check for consistency in style, theme, and messaging. If everything checks out and you're confident that the art fulfills its strategic purpose, it's time to step back and let your concept do the talking.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?