How do you customize your life coaching package for different niches and goals?

First understand each group's unique needs, challenges, and goals. Tailor coaching objectives to address these specific areas. Develop your program with a suitable structure, including session frequency and mode (online or in-person). Design curriculum content that resonates with each niche, focusing on relevant skills and personal growth. Use adaptable coaching techniques to cater to individual learning styles and incorporate regular feedback for continuous alignment with client needs. This approach ensures that your coaching effectively meets the diverse requirements of varied client groups.

One trend I noticed in my 15+ years coaching thousands of clients is that- especially if you're newer to coaching- your ideal client avatar looks a lot like you did during the last major life challenge you overcame. You'll be able to speak to their pain points, challenges, and aspirations because you have that lived experience and managed to find your way through to happiness and success. Another trend is that most coaches resist committing to a niche or specialty, and that's a big mistake. Your marketing language, your 'elevator pitch' will put people to sleep if it's too vague. You want your marketing message to be specific enough that the person listening will be able to say, "Oh, my friend Jill needs you!"

Learning your clients pain points will allow you to talk to their heart. Do ideal client interviews is a great way to determine what your ideal client is. This will give you words they use. These words can then be used in your marketing inform. Really narrowing down on who your client is - normally being the younger version of you. Then you can despise how your product will help them.

Determining how your going to deliver your program has to do with your client, time you want to put in, what price point your going to be at, and the best way to deliver the actual content. A lot will depend on you and your client connection.

There's one side, which is you. How do you want to work? What is feasible for you and today's circumstances? The other side is, of course, the client's. What do they want and need, what format can they use within their lives? Matching those is an art in itself. Stay open to signals and ideas, to feel what would be right.

Clients expect coaches to offer packages, and the most natural approach is to define a package of a set of sessions dedicated to a single goal, e.g., 6 sessions to understand burnout and design the mechanisms to battle it. But going step further and deciding about modules, milestones, learning objectives, content turns coaching into mentoring or training, and reduces cochee ownership of the process of the own growth and coming up with their own solutions. So whereas the coach should have a knowledge and experience in a package topic, any suggestions what the client should do have to be made with uttermost subtlety and openness to rejection.

When developing this we have to remember the human learning cycle… most people are encouraged for about the first 30 minutes and then you lose attention. We are all busy people. Keeping in mind your exact client. Again knowing who you service. For example if you’re servicing busy moms that work and have small children, you have to make train flexible for them to get one when the kids are not around. Short and to the point. Your content needs to solve the pain points and has to be tired back to those pain points each time you give them information.

Honestly, "extras" are just fluff. You want the people who want to work with you, who don't have time for or interest in all these cute little distractions. Vice versa, you probably don't want customers who flock to the free and the cheap offers, but don't actually put in the work. So, unless you're in the business of selling trinkets, don't worry about extras.

Here's a good rule of thumb for growing your coaching business: start coaching before you think you're ready! Remember: perfection is the enemy of progress. You don't need an alphabet soup of certifications to connect with someone and be able to help them reach their goals. I've had clients who procrastinated growing their practice for far too long because they thought they needed some certification (and yes, I coached them through that). Start today!

Don’t over complicate things. Keep it simple: once you have decided on your niche, offer one package and communicate it in a way that resonates with them. You don’t necessarily have to tell them what you do; you need to show them ?? through a discovery session so that they can see the process in action.

Find out what the person needs on a discovery call and then cater your offerings to meet their specific needs if you are the best person to help them. Be careful to not always have to keep everything in a box - that's why they're hiring you - think outside the box!

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