登录查看更多内容

点击“继续加入或登录”，即表示您同意遵守领英的《用户协议》、《隐私政策》及《Cookie 政策》。

How do you create your brand identity?

由人工智能和领英社区提供技术支持

Creating a brand identity is more than just choosing a name, a logo, and a color scheme. It is a strategic process that involves defining your vision, values, personality, and voice, as well as how you want to communicate them to your target audience. A strong brand identity can help you stand out from the competition, build trust and loyalty, and convey your unique value proposition. In this article, you will learn how to create your brand identity in six steps.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Yvon Le Gall

Seasoned leader in Sales & Marketing | Expertise in Information and Communication Technologies (ICT) encompassing SaaS,…

1 Define your purpose

The first step to creating your brand identity is to define your purpose, or why you exist as a business. What problem are you solving, what mission are you pursuing, and what impact are you making? Your purpose should be clear, concise, and compelling, and it should guide your decisions and actions. Your purpose should also resonate with your customers, employees, and stakeholders, and inspire them to support your brand.

添加您的观点

Ande Aditya

?? Thailand Business Expert | Founder & CEO, Aditya Group | Entrepreneur | Business Consultant | Inspiring Growth & Creativity | Empowering Businesses | #AndeInspires ??
举报内容
Crafting our brand identity involves a deep understanding of our values and target audience. We designed a logo and visual assets reflecting our uniqueness. By maintaining consistency across our website, social media, and marketing materials, we built recognition. For instance, using a distinct color palette and tone, we showcased our tech startup as innovative yet approachable. Our brand voice reflects our mission and resonates with our users. Through storytelling, we share our journey, connecting emotionally. This authenticity cultivates trust, making our brand identity a powerful tool in conveying who we are and what we stand for.

已翻译

赞

2 Identify your audience

The second step to creating your brand identity is to identify your audience, or who you are serving and how you are helping them. You need to understand who your ideal customers are, what their needs, goals, challenges, and preferences are, and how they perceive your brand. You can use market research, customer feedback, surveys, interviews, and personas to gain insights into your audience. You also need to segment your audience into different groups based on their characteristics and behaviors, and tailor your brand identity to each segment.

添加您的观点

Yvon Le Gall

Seasoned leader in Sales & Marketing | Expertise in Information and Communication Technologies (ICT) encompassing SaaS, Telecom, IoT, Services | France, EMEA & WW | Executive MBA, MIT (AI) and HEC Paris (ESG)
举报内容
Once the audience is identified, the most difficult step is to reach the customers. Each time you have a success story with a big customer name, it is vital to make the market aware of it. One simple way is to issue a press release which will be automatically sent to the contact list managed in the CRM. This communication is also to be reflected in the reference page of your website. The idea is that the most efficient way to get the attention of a customer is to explain what you achieved with its competitors or its partners.

已翻译

赞

3 Develop your positioning

The third step to creating your brand identity is to develop your positioning, or how you want to differentiate yourself from your competitors and position yourself in the market. You need to define your unique value proposition, or what makes your brand special, relevant, and desirable. You also need to craft your brand statement, or a concise summary of who you are, what you do, and why you matter. Your positioning should highlight your strengths, benefits, and advantages, and appeal to your audience's emotions and needs.

添加您的观点

Kalle Airo

Entrepreneurial Mindset at Aalto University | Developing Higher Education with Agile Methods | Keynote Speaker and Board Member
举报内容
The goal here is to find a combination of (1) what your customers want/need, (2) you can do well and (3) your potential competitors cannot do. For even storinger positioning, it also helps to define what you are NOT and what you will NOT do.

已翻译

赞

4 Create your visual identity

The fourth step to creating your brand identity is to create your visual identity, or how you want to express your brand through visual elements. You need to choose a name, a logo, a color palette, a typography, an iconography, and a style guide that reflect your brand's personality, values, and voice. Your visual identity should be consistent, coherent, and memorable, and it should create a strong impression and recognition for your brand.

添加您的观点

5 Establish your tone of voice

The fifth step to creating your brand identity is to establish your tone of voice, or how you want to communicate your brand through words. You need to define the tone, language, and message that suit your brand's purpose, audience, and positioning. Your tone of voice should be authentic, engaging, and distinctive, and it should convey your brand's character and values. You also need to adapt your tone of voice to different channels, platforms, and contexts, and ensure that it is aligned with your visual identity.

添加您的观点

6 Implement and manage your brand identity

The sixth and final step to creating your brand identity is to implement and manage your brand identity, or how you want to apply and maintain your brand across all touchpoints and interactions. You need to create a brand strategy, or a plan that outlines your goals, objectives, and actions for your brand. You also need to create a brand manual, or a document that specifies the rules and guidelines for using your brand elements. You also need to monitor, measure, and evaluate your brand performance, and make adjustments and improvements as needed.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

基思

Product Marketing Manager
举报内容
There is variability and subjectivity in how marketers define a brand identity. The commonality should be that it informs all strategic decisions and is aspirational. From my perspective, a comprehensive brand identity can be comprised of three components: the brand essence, core identity, and brand elaboration. A brand identity is still relevant. However, it's worth noting that brand-based advertising is declining as MarTech evolves. Advertisements mostly focus on product and specifications-based messaging.

已翻译

赞

Start-ups

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you create your brand identity?

1

2

3

4

5

6

7

1 Define your purpose

2 Identify your audience

3 Develop your positioning

4 Create your visual identity

5 Establish your tone of voice

6 Implement and manage your brand identity

7 Here’s what else to consider

Start-ups

给文章评分

感谢您的反馈

更多Start-ups相关文章

更多相关阅读内容