How do you create a unique coaching tagline?

1 Know your niche

Before you write your coaching tagline, you need to have a clear idea of who you serve, what you offer, and how you help them. Your niche is the specific group of people or problem that you focus on as a coach. Your tagline should speak directly to your niche and address their needs, goals, and challenges. For example, if you are a career coach for women in tech, your tagline could be something like "Helping women in tech thrive and advance".

2 Use your voice

Your coaching tagline should also reflect your personality, tone, and style. You want your tagline to sound like you, not like a generic slogan. Think about how you communicate with your clients, what words and phrases you use, and what emotions you evoke. Your tagline should match your voice and convey your authenticity and credibility. For example, if you are a fun and playful coach, your tagline could be something like "Making life a game worth playing".

3 Keep it simple

Your coaching tagline should be concise, clear, and easy to remember. You don't want to confuse or bore your audience with a long or complicated tagline. Aim for a tagline that is between three to seven words, and avoid jargon, acronyms, or vague terms. Your tagline should capture the essence of your coaching service and make a strong impression. For example, if you are a health and wellness coach, your tagline could be something like "Transform your health and happiness".

4 Test it out

Once you have some potential coaching taglines, you need to test them out and see how they perform. You can ask for feedback from your existing or potential clients, peers, mentors, or friends. You can also use online tools or surveys to measure the response and impact of your taglines. You want to find out if your taglines are clear, relevant, catchy, and unique. You can then refine or revise your taglines based on the results. For example, if you find out that your tagline is too similar to another coach's tagline, you can tweak it to make it more distinctive.

5 Use it consistently

Finally, you need to use your coaching tagline consistently across your marketing and branding materials. You want to reinforce your tagline and make it recognizable and memorable for your audience. You can use your tagline on your website, social media, business cards, email signature, brochures, flyers, and other platforms. You can also use your tagline as a guide for creating your coaching content and messages. Your tagline should align with your coaching vision, mission, and values.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?