How do you create and share valuable content for your target audience?

It's important to remember that you want to get to know your audience beyond just thinking about how you can help them. Think about things like - what's their daily routine like? what are their dreams/ aspirations? where do they spend their free time? what do they chat to friends about? Really understanding what makes them tick allows you to reference this in your marketing, which will immediately make your content stand out to them.

If you know your audience, the work is half done. The best scenario is that you are part of your audience. If you are part of it, you already have insights. You already know and understand their problem and how to solve it.

Creating content is one thing however making it relevant and relatable is absolutely another thing. You gotta understand your target audience and their vulnerabilities well to ensure what you are writing, speaking or showcasing is being absorbed in the same wavelength as you are presenting. The more you discover their interests and keenness in that...the more you will address their specifics and that.'s something which can make all the difference

You ONLY need to: persist know your audience know how you can help them be 100% focused stand by your strategy and goals no matter what life throws at you

A lot of emphasis is put on audience interests but it also makes sense to connect or collaborate across different audiences to tap on to the sub audience/ niche segment for deeper connections.

To create valuable content, start by deeply understanding your audience's needs through feedback and social media interactions. Plan and craft content that addresses their interests, incorporating storytelling and actionable insights. Share your content on platforms where your audience is most active. Evaluate its effectiveness by monitoring engagement metrics, website traffic, audience feedback, and conversion rates. This feedback loop allows you to refine your strategy continually. From experience, consistently analyzing the impact of your content and adapting to your audience's evolving preferences ensures you deliver meaningful and engaging content that resonates and achieves desired outcomes.

In the beginning, I set up two topics I've spoken about and tested other subtopics to see what works best for my audience. After a while, I stayed with only one topic. Why? - It is easier to be associated with one single topic - Easier to be remembered.

A key way to make sure you're creating content that your audience will find valuable is to ask them what they want to see! If you have an email list, send out and email; if you're giving a talk, ask for feedback there, also use polls and questions on social media. The questions asked by your current clients are good starting points too - talk to your sales teams for ideas; note down conversations you have either on the phone or on social media.

1. I defined my content objectives I started with my target audience, what I wanted them to do, and how to judge success. Clear goals helped me tailor content and engage my audience. 2. Content auditing I evaluated my previous content's quality and efficacy. This helped me see what's working and what's not and improve. 3. Planned my content schedule I set content frequency, themes, and deadlines. 4. I had to set a content development method I established roles, techniques, and tools to simplify the process. And kept tweaking it. 5. I made sure I knew what's working and what doesn't So I needed to measure my content's performance. I examined my stats, found areas for development, and adjusted my method.

I tend to put up a broad topic to deal with and then figure out the more specific touch points I want to express. This induces two effects - remembering what to write about and the current aspects of that topic which you can incorporate.

Researching on trends, topicals, content and also staying on a lookout for anything that can add "moment content" value will be an added advantage to this.