How do you create a positive brand culture?

Something I think isn't talked enough about is to create a culture in which people who are working for the brand feel respected and appreciated. This doesn't mean weekly pizza parties. Creating a company culture where employees are paid enough to cover the cost of living, work hours are flexible, and benefits are good is vital to make a brand positive. Word of mouth travels fast, and when people notice that a company is taking care of its employees, they tend to want to support it.

Create a culture of positivity by supporting your peers. Elevating their work by sharing your praise for them. It’s also a two way street, to start positive conversations that may result in future partnerships.

Inculcating strong ethics and values among the employees and stakeholders makes a huge impact. Clients can sense the positive culture of the brand with every interaction. Every client has the potential of taking your positivity forward to the end customer. Undermining your client's impact on your brand perception can dilute the brand's positive value. Always advocate your brand's ethics and values whenever possible.

I think it is important to consider diversity of your customer base + audience when aligning brand and business goals. Speaking in one voice can be more harmful than good. Truly successful brands come from multiple people (especially employees & customers) speaking to the "why" they love your company.

One helpful thing I've found is aligning your brand directly with your values. People are operating with intention these days. They are shopping their values and choosing to work with companies with similar values. If your brand directly reflects the things you believe in personally, and your actions mirror this, you will attract both team members and customers that you're looking for. It can not be performative and must be as real as it gets.

People must be the centre of the brand. Your team is the living breathing embodiment of the brand and so as leaders we must first envision them. I’ve found the best way to do this is through storytelling. Stories have a way of sticking, so if we learn to share our brand through stories it will ensure that it live on in their heads. But envisioning is the first step, the second is identifying gifting in each person who is part of them team. The third is encouraging the gif to be by creating an environment where it can flourish. The last is to empower them to walk into their gifting. When we put people first above profit we will build brand loyalty. Which in turn creates the best ambassadors for the brand.

Building a brand culture is not the marketing team's job alone. Ensuring every single employee understands and aligns with the overall brand values is extremely important. When I joined my company, we presented the brand guidelines, positioning and values to the whole company. That made sure that everyone is one the same page and even talk the same language. For example, no one in our company refers to our clients as 'customers'. They're all 'members'. Small things like that go a long way. Encouraging everyone to share ideas and thoughts with brand and marketing teams is also important.

Every employee in my company receives training and has access to free certification programs on using LinkedIn. In addition, our company leadership sets the example by engaging with content on the platform...and commenting positively on employee posts. This creates a culture where employees like sharing content - and has the added benefit of building relationships across the workforce because most of them are fully remote and wouldn't otherwise get to know each other.

Totally....your team is your biggest strength. The founder is the one who usually has the initial vision...if its a good team, they make it their goal and will stay committed to it until it is realized. The good team is the greatest asset to the company.

I totally agree with your point. Here is what we do to empower employees. This might add a new perspective. Here's a simplified 4-step process to empower your brand ambassadors, your employees: Training Workshops: Immerse them in value-based scenarios to understand and embody brand essence. Recognition & Rewards: Celebrate their alignment with brand goals; incentivize excellence. Growth Opportunities: Offer avenues to refine skills, aligning them with brand evolution. Open Dialogue: Involve them in branding decisions, ensuring their voice shapes the brand's narrative. When employees are not just trained but truly engaged, they don't represent the brand; they elevate it. Agree?

The most compelling thing you can do is to make someone life better by solving their problem. If you can do that, the customer will become your greatest evangelist.

Forge a robust brand culture by captivating customers as advocates. Deliver exceptional experiences, surpass expectations, and foster community. Encourage them to share stories, opinions, and ideas, fortifying a lasting bond.

Their energy and insight and add v alue should never be taken for granted. Keeping in touch is so critical #thankflockitsfriday see our version of keeping in touch!

A brand lives in the hearts and minds of the customer. The Brand Culture is ultimately how the customers (present, past and future) perceive the brand. It is hence extremely crucial to engage with customers. But do remember that customer engagement is an ongoing process that requires genuine effort and a customer-centric approach. By consistently providing value, listening to feedback, and creating meaningful connections, one can build a strong brand culture and turn customers into loyal advocates.

This is huge - from a company page standpoint and an employee standpoint. So many companies miss out on incredible engagement, marketing, and relationship-building opportunities because they don't have someone monitoring and responding when their companies is mentioned in a post. Alternatively - having employees engage, support and comment on customer posts creates the foundation for stronger relationships.

Tracking data and analytics helps, but it is also important to just search your company name on the platforms and see what is being said. Sometimes you can identify an issue BEFORE it becomes an issue because you are able to address it.

When you are honest to your craft, honour your commitment to clients, deliver value...and make it a guideline in your company...you don't have to actually monitor repeatedly. But once in a way...its nice to look at the graph and see where you as a company has reached. It gives confidence to set the next goal for the company.

Safeguard brand equity through vigilant reputation monitoring. Collect and analyze data from surveys, reviews, social media, and media coverage. Swiftly address feedback, resolve issues, and celebrate achievements to nurture a positive brand culture.

Monitoring your brand reputation is an essential and proactive practice in today's highly connected and digital world. But it is not just about keeping tabs on what people are saying; it's about actively managing how your brand is perceived, fostering positive relationships with your audience, and staying adaptable in an ever-evolving digital landscape. It helps in the early detection of issues, generating valuable customer insights, perception analysis with your peers, maintaining trust, formulating strategies to leverage positive feedback and contributing to overall growth.

If you really want to improve your brand reputation - talk to the people who have a negative view of your brand or product. Find out the details and learn from it.

It’s true that a brand must adapt as the world changes around it but at the same time it must never lose sight or dismantle the foundation of which it was built. If you begin removing cornerstones to fit culture, the brand will lose its authenticity and its loyal customers. Never allow the allure of greener grass (a new shiny customer base) take you away from what your brand was built on.

Change is the constant in life. It is the same for businesses as well. Having a learner's mindset, upskilling ourselves and encouraging our teams to do the same is a crucial part in strengthening our foundation as a business.

If you track data, competitors and engagement, you'll be able to keep your thumb on the pulse of your brand. Algorithms change, new products (and platforms) are created, and getting on the front end of those can sometimes also be hugely beneficial.

A positive brand culture can be created by encouraging and considering the clear, honest, transparent and ethical ideas from each individual within the organization. Benchmarks need to be set depending on organization's goals & objectives.

Change is progressive; adapting to changes or the ever-evolving dynamics creates new pathways for business. In brand culture, adapting to change means you are relevant and continue to add value to the ecosystem.

Creating a positive brand culture is like throwing the coolest party for your team! Start by defining clear values and a mission that excites everyone. Foster open communication, encourage collaboration, and celebrate wins (big or small) with a dance-off if you dare! Embrace diversity, provide growth opportunities, and sprinkle in some quirky traditions that reflect your brand's personality. When your team feels like rock stars, that energy spills over to create a magnetic brand culture that attracts both talent and customers. ???? #BrandCultureVibes #RockYourBrand

Building a positive brand culture is not an 'aesthetic' activity. If the internal culture at the company is not positive, it will not reflect in its communication. This is something which cannot be faked for long. It is not built by the design, content, marketing, HR or customer service teams alone. It is a 'top-down' approach where the senior management has to make substantial changes in the way the company will operate and then stick by it.

Cultivating a positive brand culture is a massive attempt, often fortified through an unswerving commitment to corporate social responsibility (CSR) initiatives. These initiatives are not only an external projection of values but also internal catalysts for company culture. A dynamic CSR program can empower both employees and stakeholders. To cultivate positive brand value, identifying the targeted audience serves as the cornerstone. Take the case of a soft drink company combating the perception of unhealthiness. A paradigm shift beckons: internal and external "Go Green" programs, fostering not just a healthier environment but a more virtuous brand identity.

Be true to your mission. Brands fail to create an authentic brand culture when they don't know why they do what they do or who they do it for. A positive brand culture is built around genuinely (and consistently) reflecting your values and promises. A brand like Nike, for example, has done a great job of creating a solid brand culture because of its consistent communication of what it stands for.

Something else to consider is internalising 'The Brand' culture in the employees where it becomes a part of them; no second guessing on what exactly the Brand identity and values are, because they are clear and precise.