How do you create packages or bundles that offer value and convenience to your clients?

In my wedding photography, most of my clients have never had a wedding or really thought about wedding photography. Offering packages that give them the most frequently purchased core items and options to add on other pieces to personalize it really takes the stress off the client while they are making so many other decisions planning their day. On my side, it means I know they have what they need and can spend less time explaining every option and debating costs with the client and way more time actually connecting with them and supporting them in their planning. It's a win-win

Themes are my guide, for my wedding themes I offer five sessions. 1. Bridal portrait (only). 2. Wedding ceremony (only) plus bridal party. 3. Wedding ceremony & celebration (only) plus bridal party. 4. Wedding ceremony, celebration, bridal party & images the bride & groom requested. 5. Boudoir session. The client then picks, chooses & combines sessions, such as 1 & 2 or 1, 3 & 5 or 1, 4 & 5 & so on. Each session is priced, so I add them to quote a price. In model themes I offer fashion, vogue, swimwear, lingerie, boudoir & what the model needs. They too are priced accordingly & can be added for a price quote. Remember: No matter the type of session, always have it detailed & in writing.

I will admit, naming the packages can sometimes be overwhelming. I always want them to connect with the client but also come off as creative (more than package A, B, & C) That said it is important to differentiate the different packages. When you planning them you can look at your ideal client and look for different times they make be looking for your services and build from there. For example, I have 3 different branding photography options. One is for the client that has just got through a major rebrand and needs to build a new library of on-brand imagery fast as well as prepping for new launches that will be happening this year. This includes more time, more shoots throughout a year, and way more collaboration to get the vision right

Over the last 13+ years in business, I have explored and tested multiple different approaches to this from the standard your cost x4 for retail pricing to the completely value based approach. In the end, I found the most effective approach for me is to have a threshold of a maximum COG both for a la carte items and packages which gives me a minimum price (to allow me to be profitable and stay in business), and then bring in the value-based approach from there based on both my values and the most requested and/or purchased options by my clients.

Think about some of your favourite experiences buying in different environments. Everything from the grocery store and ordering clothing online right up to buying a car or looking for a new home. What did you like or not like? What made it easier to understand? I use a combination of packages and a la carte offers in my business so I like to present both side by side on a one-page pricing sheet when I can. Why? It makes it easier for those with an analytical mind to see all the options and the value of a package compared to the individual items. I also make sure that in each section, pricing always goes top-down from most expensive to least. It makes pricing easier to digest for most clients.

Track the purchases as well as the questions you get. If someone chooses not to purchase from you (or even if they did), ask them what they did and didn't like. Every so often (I like to do every 6 months to a year) take time to go through the feedback and data to look for trends and update accordingly. Like anything else, you won't always get it perfect the first time.

Preispakete helfen einen ungef?hren Rahmen abzustecken. Dennoch ist jede*r Kund*in individuell und das Angebot m?glicher Zusatzleistungen schreibe ich stets mit auf den Plan. Drohne? Kostet X extra. Ausland? Kostet X dazu. usw. Richtig kalkulieren geh?rt zu einem guten Business, besonders in der Fotografie. Bei welcher wir als Kreative stets in den Spagat gehen zwischen "das ist doch Dein Hobby und macht Spa?" zu "ich will davon leben k?nnen".