How do you create a follow-up cadence that balances persistence and respect?

One thing I've found helpful is to align my goal with the goal of the person I'm trying to connect with. What are they working on that aligns with what I'm working on? No matter how small, spending some time aligning goals will only help to make future outreaches specific and intentional.

My style has always been buy or die , as I got older I started letting go of my ego and realizing sometimes it just was not the right fit . Spend your time cultivating a better harvest elsewhere . Somewhere where your at least starting with fertile ground . Everyone gets lucky from time to time but for continued success you have to be farming fertile land .

I agree with this. Going in with "the end in mind" as Stephen Covey says ensures you have clarity of what a "win" will look like for you going into every call. When cold calling being able to track those small wins will help you stay the course, especially at the beginning stage of building your territory's foundation.

Don't limit yourself to any one channel. Use them all and make sure your message is appropriate for each channel. For example, an email should provide more detail and a call to action. A text should be concise and personal. The social media channel should likely be a link to engage with digital collateral that would eventually drive them back to your message and intent.

Don't give up. Have a frequency and timing strategy and work your strategy. The biggest downfall in the area is not having a plan.

I call and use VM if they don't answer and then I call every day for 4 days. And every other day for a month. I've never had any complaints for persistence and have gotten kudos for staying after it.

The actual frequency and timing is not as important as just having a cadence and sticking to it to begin with! It is absolutely different per prospect, per industry and even per type of services/product within your own offerings. Set up a cadence, try it out, review the results and adjust individually and as a whole system based on the results.

One of the earliest things I learned about cold calling and follow-up calls was to always have "a valid business reason" to contact the person. This reason doesn't always have to be (and Shouldn't always be!) to sell something. This reason could be information within their industry that could be of value to them, announcements, making a network connection for them, etc. etc. Have a reason and call with a reason.

Get specific. Refer back to your initial goal and ensure your aligning your message to what matters to your prospect. If your message is not relevant, your message won't be perceived as urgent.

Good questioning and good listening skills will help provide value and urgency if done right. Make he call about them and there goals, not yours.

Tracking what works and what doesn't work is important. But your data is only as effective as the tool you use. And since I would recommend that you use a multitude of channels then this can become tricky. So where should you start? Linkedin of course!