How do you create and export videos for different devices?

In addition to looking at the program’s specs, also take into account your computer’s. For example, you don’t need a dedicated graphics card for Adobe Premiere Pro, but having one can improve your experience with the software. Editing can be a resource heavy task. I was on a web chat with someone exporting their first video. She jumped when she heard the computer whirling in ways she’d never heard before.

Lots of people are also using video editing apps on their phones and staying away from computers altogether. You can find a good list here: https://www.creativebloq.com/features/6-great-video-editing-apps-for-mobile

While there are free software options available, paid editing software may be more accessible than you know. If you're a student, check with your school for any agreements they may have with suppliers. Employers may also be willing to cover a software license in exchange for promotional materials.

Contrary to what the above paragraph says, you DON’T want to set up your project for your destination format. Always edit in the highest resolution your source video exists in, and EXPORT video in the settings required by your desired destination. For example, if you’re editing 4K video, set up your project for 4K video. Then export at 1080 if that’s what you need. And if all this gives you a headache — and if you’re an Apple person — I strongly recommend looking at Final Cut Pro (for either Mac or iPad). It insulates you from many of those technicalities and makes it pretty easy to export videos for various destinations. It doesn’t have ALL of the advanced controls that Adobe Premiere Pro has, but the trade off is simplicity.

You can also choose different formats when you export your video. Usually through compressor, adobe media encoder, or through the programs themselves, there will be several different options that you can choose from that allow you more flexibility than what your input or timeline ingests are.

Audio is an often neglected feature of video editing. While quality sound may go unnoticed, terrible audio will distract from or ruin the viewer's experience. Many audio recording devices have onboard software to capture the best-quality audio, but it may still be necessary to adjust sound during post-production. Ensure that you are using quality headphones: editing audio through speakers or earbuds is not recommended. The average noise level in your video should be -12db, with an overall range between -10db and -20db. As with video you did not produce yourself, when adding sound or music, be certain to either secure the license or use license-free material.

I would also recommend adding subtitles to all the videos you plan on posting to platforms such as tik tok or youtube shorts. People tend to browse these with no volume or low volume. Posting captions will keep your audience on your video longer. I use an app called Captions and have found the accuracy to be the best of all auto caption services.

The export settings can make or break a video's performance on different platforms. Also for Instagram, don't forget that the sweet spot is a frame rate of 29.97. Several articles indicated for higher looking quality 29.97 is the best option.

Adobe Premiere Pro offers an option to change a video’s frame size, when your done with your sequence. So after exporting in a 16:9 ratio, you can resize a sequence to export in a 1:1 or 9:16 ratio. On a mobile device, apps like InShot also have this feature.

When requesting feedback from an individual, vague questions can result in vague feedback. Asking the viewer to focus on something specific can immensely improve the quality of the feedback you receive.