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How do you create a content policy for your organization?

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A content policy is a set of guidelines that defines what kind of content you create, publish, and manage for your organization. It helps you align your content with your goals, values, and audience needs, as well as ensure consistency, quality, and compliance across your channels. Creating a content policy can be a complex and collaborative process, but it can also bring many benefits for your content strategy. Here are some steps to help you create a content policy for your organization.

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1 Assess your current content

The first step is to evaluate your existing content and identify its strengths, weaknesses, opportunities, and threats. You can use a content audit or inventory to collect and analyze data about your content, such as its purpose, format, tone, style, performance, and accessibility. You can also use a content analysis to understand your audience's preferences, behaviors, and feedback. This will help you determine what content is working well, what needs improvement, and what gaps or issues need to be addressed.

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Orlando Gonzalez

Social Media Professional | Growing social media presence exponentially | 15+ years in Social Media Strategy, content development & Creative Direction
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To create a content policy for your organization, follow these steps: clearly define your organization's values and goals, identify content guidelines and restrictions, establish standards for tone and language, outline acceptable and prohibited content types, address legal and compliance requirements, define moderation and enforcement processes, involve relevant stakeholders for input and feedback, communicate the policy to employees, regularly review and update the policy, and provide training and support for employees to ensure understanding and adherence.

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2 Define your content goals and principles

The next step is to establish your content goals and principles, which are the foundation of your content policy. Your content goals should align with your organizational goals and reflect what you want to achieve with your content. Your content principles should express your core values and beliefs about your content, such as its quality, relevance, credibility, and diversity. You can use a content vision statement or a content mission statement to summarize your goals and principles in a clear and concise way.

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Shumaisa Rehman

Assistant Director - Office of Career Development, Columbia University - Graduate School of Journalism | Broadcast Journalist | Television Anchor | Political Affairs Specialist | Communications Consultant
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The primary goal of a successful career development office is providing its customers with timely, reliable & industry focused information via multiple platforms. Timely: Only possible if a careers team is actively building relationships w/t employers who provide insight about current hiring trends Reliable: Gather information via surveys, one-on-one meetings w/t employers & former customers, & trend analysis derived from decades of data collection. Industry: Focus on each sector, especially emerging technologies. Help candidates learn new skills. Incorporate innovation. Share information via emails, LinkedIn, online resource libraries, workshops, in-person events w/t employers and former customers letting candidates ask questions.

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3 Develop your content standards and guidelines

The third step is to develop your content standards and guidelines, which are the specific rules and recommendations that govern your content creation, publication, and management. Your content standards and guidelines should cover various aspects of your content, such as its structure, format, tone, style, voice, language, grammar, spelling, punctuation, branding, SEO, accessibility, and legal compliance. You can use a content style guide, a content template, or a content checklist to document and communicate your standards and guidelines to your content team and stakeholders.

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4 Implement and enforce your content policy

The final step is to implement and enforce your content policy, which means putting it into action and ensuring its adherence. You can use a content workflow or a content governance model to define the roles, responsibilities, and processes involved in your content policy execution. You can also use a content management system or a content collaboration tool to facilitate the creation, publication, and maintenance of your content. You should also monitor and measure the impact of your content policy on your content quality, performance, and outcomes.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Hamed Moghtadaee

Digital Marketing Strategist | Focused on SEO, Social, and Content Excellence
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Creating a content strategy document with a robust content policy is akin to crafting a code of conduct for our content creators. It sets the rules, standards, and objectives for content creation within the organization. Just as a constitution governs a nation, the content policy governs our content ecosystem. It defines the tone, style, and ethical considerations for our content, ensuring consistency and alignment with our brand identity. Moreover, it acts as a shield, guarding against potential pitfalls like plagiarism or inappropriate messaging. With this policy in place, our content team operates cohesively, ensuring that every piece of content serves our mission and audience. ??????

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Shumaisa Rehman

Assistant Director - Office of Career Development, Columbia University - Graduate School of Journalism | Broadcast Journalist | Television Anchor | Political Affairs Specialist | Communications Consultant
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An effective content policy document has to be dynamic from the start. It should have mandatory rules in place that require a routine revision and update. Language evolves, new goals have to be incorporated, emerging technologies and platforms should be integrated and with these a new training module has to be developed so that all users are onboard with the new strategy implementation. Creating dynamic content strategy is a delicate balancing act between remaining true to your organization’s mission statement and incorporating new platforms, methods, language and tools to communicate it both internally and externally.

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How do you create a content policy for your organization?

1

2

3

4

5

1 Assess your current content

2 Define your content goals and principles

3 Develop your content standards and guidelines

4 Implement and enforce your content policy

5 Here’s what else to consider

Content Strategy

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How do you create a content policy for your organization?

1

2

3

4

5

1 Assess your current content

2 Define your content goals and principles

3 Develop your content standards and guidelines

4 Implement and enforce your content policy

5 Here’s what else to consider

Content Strategy

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