登录查看更多内容

Last updated on 2024年6月7日

How do you create a content plan for your team?

由人工智能和领英社区提供技术支持

Creating a content plan for your team is a crucial step to ensure that your online content is aligned with your goals, audience, and brand. A content plan helps you define what, why, how, when, and where you will create and distribute your content. It also helps you measure and improve your content performance over time. In this article, you will learn how to create a content plan for your team using a simple framework.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

1 Define your content objectives

The first step to create a content plan is to define your content objectives. What are you trying to achieve with your content? How does it support your business or organizational goals? How will you measure your success? Your content objectives should be SMART: specific, measurable, achievable, relevant, and time-bound. For example, your content objective could be to increase your website traffic by 20% in the next quarter by publishing 10 blog posts on relevant topics.

添加您的观点

Arun Kishore

Creative Content Architect | Digital Campaign Leader | Brand Storyteller
举报内容
"Knowing your client" is foremost; listening keenly and gathering maximum information. Only by paying attention to your client will one be able to align with the true business goals, understand the TG, decipher the competitive advantage, and decide the content relevance to deliver value.

已翻译

赞
Souradeep Banerjee
举报内容
Having a clear knowledge of the target audience is very important. Having worked in multiple sectors have realised the same content can be consumed in different formats for different target audience . For example students can consume print content whereas corporates would require short videos. The reach and convenience to comprehend present day content is very important

已翻译

赞

2 Analyze your content situation

The next step is to analyze your current content situation. What content do you already have? What are the strengths and weaknesses of your content? How does it compare to your competitors' content? How does it fit with your audience's needs and preferences? You can use tools such as content audits, gap analysis, SWOT analysis, and content performance metrics to assess your content situation and identify opportunities and challenges.

添加您的观点

Souradeep Banerjee
举报内容
Content situation can vary from resources to time limitations. First step is to built a basic repository both for web content and paid content depending upon the industry. Point to note there should not be any overlap of the same with competitors .

已翻译

赞

3 Plan your content strategy

The third step is to plan your content strategy. This is where you decide what types of content you will create, how you will create them, and how you will distribute them. You should consider your content objectives, your content situation, and your audience's journey and pain points. You should also define your content pillars, themes, formats, channels, tone, and style. A content strategy helps you create consistent, relevant, and engaging content that supports your goals and connects with your audience.

添加您的观点

Nyssa Prizeman

Senior Account Manager | Supplying Virtual Assistants to Businesses
举报内容
Your content plan should answer what you'll make (videos, articles etc.), why you're making it, and who it's for. Think about what problems your audience has and how your content solves them. This will help you create content that people want to see.

已翻译

赞

4 Create your content calendar

The fourth step is to create your content calendar. This is where you schedule your content creation and distribution activities. You should include the following information in your content calendar: title, description, format, channel, date, time, status, owner, and dependencies. A content calendar helps you organize your content workflow, assign tasks and responsibilities, and ensure that you meet your deadlines and frequency.

添加您的观点

5 Execute your content plan

The fifth step is to execute your content plan. This is where you actually create and distribute your content according to your content strategy and calendar. You should follow the best practices and guidelines for each type of content and channel. You should also collaborate with your team members and stakeholders, and use tools and platforms that facilitate your content creation and distribution process.

添加您的观点

6 Evaluate your content results

The final step is to evaluate your content results. This is where you measure and analyze how your content performed against your objectives and expectations. You should use tools and metrics that track and report your content effectiveness, such as traffic, engagement, conversion, retention, and revenue. You should also collect feedback from your audience and stakeholders, and identify what worked well and what needs improvement.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Samuel Casale

Senior Mentor at Command Education and Freelance Audio/Visual Creative, Graduate of The University of Chicago
举报内容
When evaluating results, client satisfaction arguably might be more important than the numerical value associated with it. If you do your job well enough on the submitted attempt, the numbers should speak for themselves, but a written and expressed satisfactory rating on the behalf of the person or persons that hired you is arguably your biggest asset in the acquisition of new business. In the event that the client is anything but pleased from the final outcome, coming to good terms between both parties can improve your delivered product/results as well as the likelihood of referrals/continued business. Remember, we as consultants are in someway responsible to explain the tangible outcomes deliver to the client. Make sure you deliver!

已翻译

赞
Souradeep Banerjee
举报内容
Always find a way to promote your content. You might not realise you have written a masterpiece but without that slight push it is not reaching the correct audience. 10% budget should always be kept for promotions.

已翻译

赞
Andra Arsene

Learning Program Manager / Co-Founder of the L&D Connector Newsletter / eLearning Industry Writer
举报内容
Divide the content plan according to the team's structure to ensure that everything is feasible, evenly distributed, and the team is not overwhelmed, resulting in tasks being completed on time.

已翻译

赞

Online Content Creation

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you create a content plan for your team?

1

2

3

4

5

6

7

1 Define your content objectives

2 Analyze your content situation

3 Plan your content strategy

4 Create your content calendar

5 Execute your content plan

6 Evaluate your content results

7 Here’s what else to consider

Online Content Creation

给文章评分

感谢您的反馈

更多Online Content Creation相关文章

更多相关阅读内容