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How do you create an appealing food product design?

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How do you create an appealing food product design? If you work in the food and beverage industry, you know that product design is a crucial factor for success. It can influence customer perception, satisfaction, and loyalty, as well as your brand image and competitive edge. But how do you design a food product that stands out, meets customer needs, and aligns with your vision? Here are some tips to help you with your food product design process.

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Saleema B.

Investment Banking/ Financial Services/FMCG Product Management Professional
Serildeen Cruywagen

Senior Brand Manager at Monument Distillers Nigeria
Danny Damar S

Design & Development Management l Marcom l Print & Pack | Branding & Digital Mktg | coroflot.com/damstol

1 Understand your target market

Before you start designing your food product, you need to know who you are designing for. Who are your potential customers? What are their preferences, needs, expectations, and pain points? How do they make their purchasing decisions? What are the current trends and gaps in the market? You can use various methods to research your target market, such as surveys, interviews, focus groups, observation, and analysis of existing data. The more you know about your target market, the better you can tailor your product design to their wants and needs.

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Serildeen Cruywagen

Senior Brand Manager at Monument Distillers Nigeria
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Agree with this approach. The packaging, design and uniqueness contributes hugely to the customers first time decision to taste the product. Tasting it will help them to go back and purchase again and again.

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Ayaz Malik

Strategist, Content Writer, Digital Media & BTL - Journo
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First of all, it depends what food product it is. Verify the product itself first and its appeal( by appeal i mean who is going to be the person picking the product off the shelf or oredering it). After having verified the gender, appeal and off take influencer a full Market Research is essential. Here now comes the competitive edge of the product. Know the competition. After having gone through the processes then get the creative copywriter to develop design rationales. Here, now the design rationales are given to the design section and they design. All said and done, some of the best designs have been sheer flukes.

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2 Define your product concept

Once you have a clear idea of your target market, you need to define your product concept. What is the main benefit or value proposition of your product? What is the unique selling point or differentiation factor? What is the name, packaging, and price of your product? How does it fit into your brand identity and positioning? You can use tools like SWOT analysis, mind maps, mood boards, and prototypes to develop and refine your product concept. You should also test your concept with your target market and get feedback to improve it.

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Serildeen Cruywagen

Senior Brand Manager at Monument Distillers Nigeria
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Market research is key, before making final decisions. Yes it.may cost you some expense, but it will be worth it, with the final product and the success of the product.

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3 Consider the sensory aspects

One of the most important aspects of food product design is the sensory appeal. How does your product look, smell, taste, feel, and sound? How do these sensory attributes affect the customer experience and perception of your product? You should consider the color, shape, size, texture, aroma, flavor, and sound of your product, and how they match or contrast with each other and with your product concept. You should also consider the sensory aspects of your packaging, labeling, and presentation. You can use sensory evaluation methods, such as hedonic scales, paired comparison, ranking, and descriptive analysis, to assess and optimize the sensory aspects of your product.

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Danny Damar S

Design & Development Management l Marcom l Print & Pack | Branding & Digital Mktg | coroflot.com/damstol
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1. Apply Architecture of Packaging Design comprises of three primary principle : a. Function (leakage, infiltration, lifetime) b. Form (dimension, stacking, easy handling) c. Beauty (new technique in printing, unique display) 2. Brand Identity a. Set key goals b. Identify the target customers c. Analyze the market and your company potential of dominating it d. Create an alluring personality for the food product 3. GO-Green Production and Print Costs rather than for being more Creative and wasteful packaging (avoid to indestructible, cannot be decomposed, non-recycling materials ) 4. Simple and Versatile Food Packaging Design production process 5. Consider distribution, logistic, unboxing process test

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4 Apply the principles of design

Besides the sensory aspects, you should also apply the principles of design to your food product. These are the basic guidelines that help you create a harmonious, balanced, and effective design. Some of the principles of design are contrast, repetition, alignment, proximity, hierarchy, and whitespace. For example, you can use contrast to create visual interest and highlight important elements, repetition to create consistency and rhythm, alignment to create order and alignment, proximity to group related elements, hierarchy to create emphasis and structure, and whitespace to create breathing space and clarity.

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Danny Damar S

Design & Development Management l Marcom l Print & Pack | Branding & Digital Mktg | coroflot.com/damstol
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1. Apply Architecture of Packaging Design comprises of three primary principle : a. Function (leakage, infiltration, lifetime) b. Form (dimension, stacking, easy handling) c. Beauty (new technique in printing, unique display) 2. Brand Identity a. Set key goals b. Identify the target customers c. Analyze the market and your company potential of dominating it d. Create an alluring personality for the food product 3. GO-Green Production and Print Costs rather than for being more Creative and wasteful packaging (avoid to indestructible, cannot be decomposed, non-recycling materials ) 4. Simple and Versatile Food Packaging Design production process 5. Consider distribution, logistic, unboxing process test

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5 Evaluate and iterate

The final step of food product design is to evaluate and iterate. You need to measure the performance and outcomes of your product design, and compare them with your goals and objectives. You can use various criteria to evaluate your product design, such as customer satisfaction, feedback, sales, profitability, market share, brand awareness, and loyalty. You should also identify the strengths and weaknesses of your product design, and look for opportunities and threats in the market. Based on your evaluation, you should make changes and improvements to your product design, and test them again with your target market. You should repeat this process until you achieve your desired results.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Saleema B.

Investment Banking/ Financial Services/FMCG Product Management Professional
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The question is quite ambiguous. The food and beverage industry is a very large sector which includes the vendor selling on the street side, restaurants, home base operators, manufacturers of ready to eat items as well as primary good manufacturers to name a few. Please therefore re-state the question so that the appropriate response can be provided. The four Ps of marketing remains true for any product- price, promotion, place and product-function, packaging and service.

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How do you create an appealing food product design?

1

2

3

4

5

6

1 Understand your target market

2 Define your product concept

3 Consider the sensory aspects

4 Apply the principles of design

5 Evaluate and iterate

6 Here’s what else to consider

Food & Beverage Operations

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How do you create an appealing food product design?

1

2

3

4

5

6

1 Understand your target market

2 Define your product concept

3 Consider the sensory aspects

4 Apply the principles of design

5 Evaluate and iterate

6 Here’s what else to consider

Food & Beverage Operations

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