How do you craft a sales objection handling script that sounds natural and not robotic?

One common mistake with objections is to think the customer is rejecting you. It is your offering they are objecting because it lacks value that matters to them. Knowing this difference allows you to keep emotions out of the sales process and stay focused on what the customers needs are.

Step #1, assess the authority of a prospect to make a decision. If the person does not have power to say yes, the answer will always be no, disguised as a "legit" objection. The difference between pressure and persuasion is technique. My strategy is different. I uncover and eliminate objections by getting to KNOW the person and UNDERSTAND the objection. Often objections are born of the desire to avoid a mistake. Whether it's prejudice from past experience, fear of change or a lack of understanding, they don't want to make a bad decision. Ask smart, relevant questions and create a collaborative approach to the process. Active listening, empathy and relatability are key. Develop these techniques and watch your results immediately improve!

Actually, I disagree with that . The best thing when you’re confronted with objections is to go back and say, "let’s see if I got this correct:" then restate three things you heard them say, were important to them from the beginning. When you’re done say, did I miss something? At least a third of the time the prospect will hear their own needs have been met and close themselves.

Prevention is better than cure. If you know what you're common objections are, you can get there first and call them out. Using labelling statements like "I can imagine...", "You probably...", or "I can imagine..." and then voice the objection that is in your prospects mind. For example, if you know one of your most common objections is "We haven't budgeted for that." then BEFORE the prospect can say it you might say, "So, I can imagine you didn't budget for new sales enablement tools this year...so, if it's helpful, we can help you craft a business case to secure internal funding, provided you actually think this is a tool worth having?" Address the elephant in the room

Some people disagree with scripts, but the fact is...you have a script whether you like it or not. It's just a matter of how well you know it. If you think it's better to "wing it" because you'll sound "more like me", then you'll inevitably end up bumbling your way through an incoherent response. Plus, you'll never know what is working for you. You can't measure the success of your objection handling if it's inconsistent. My advice? Use a framework. They don't have to be word for word and allow for some movement and 'flair', but will have the key ingredients of a solid response.