How do you craft a creative strategy project statement?

3 Craft the message

The message is the core of your creative strategy project statement. It is the main idea or proposition you want to communicate to your audience. It should be clear, concise, and compelling. It should also be relevant, unique, and valuable to your audience. What do you want them to know, feel, or do as a result of your project? How do you want to position your brand, product, or service in their minds? How do you want to differentiate yourself from your competitors? Answering these questions will help you craft a message that resonates with your audience.

4 Choose the tone

The tone is the way you express your message to your audience. It is the personality and voice of your project. It should be consistent, appropriate, and engaging. It should also reflect your brand identity, values, and culture. How do you want to sound to your audience? How do you want to make them feel? What emotions and associations do you want to evoke? Choosing the tone will help you create a project statement that connects with your audience.

5 Write the statement

The final step is to write the creative strategy project statement using the elements you have defined. It should be a single sentence that summarizes the problem, audience, message, and tone of your project. It should be simple, specific, and actionable. It should also be flexible and adaptable to different formats and channels. Here is an example of a creative strategy project statement:

To increase brand awareness and loyalty among young urban professionals, we will create a series of humorous and relatable videos that showcase how our app helps them save time and money on everyday tasks, using a witty and friendly tone.

6 Review and refine

Once you have written your creative strategy project statement, you should review and refine it to make sure it is clear, accurate, and effective. You should also test it with your team, stakeholders, and clients to get their feedback and approval. You should also revisit and revise it as needed throughout the project to ensure it aligns with your goals and results. A creative strategy project statement is not a fixed document, but a living guide that helps you deliver a successful creative project.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?