How do you craft a compelling R&D story for your stakeholders?

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Research and development (R&D) is a vital process for creating innovative products and services, but it can also be challenging to communicate its value and impact to your stakeholders. Whether you are presenting your R&D results to investors, customers, partners, or internal teams, you need to craft a compelling R&D story that showcases your achievements, challenges, and opportunities. In this article, you will learn how to do that in six steps.

本文章的要点总结

Define their interests:

Understanding your audience's unique needs and interests is key. Tailor your R&D narrative to address their specific pain points, making it more likely they'll see the value in your work.
Address goals directly:

When presenting R&D solutions, explicitly align them with the audience's objectives. By clearly showing how your innovation tackles their goals, you foster a stronger connection to the solution.

本摘要由 AI 和以下专家提供支持

Jon Pinchbeck, T.P.

R&D Director at Radisson Industries
Srinivas Tummala

1 Define your audience

The first step to crafting a compelling R&D story is to define your audience and their needs, expectations, and interests. Who are you talking to, and what do they care about? What are their pain points, goals, and motivations? How familiar are they with your R&D topic and terminology? How much time and attention do they have for your story? By answering these questions, you can tailor your R&D story to your audience and make it relevant, engaging, and persuasive.

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G. Daniel Marc - P.Eng
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In order to acquire the trust and support from your immediate community of concern you'll need to define your project goals within narratives they can believe in, understand and tell their friends. ... The first step to crafting a compelling RnD story...

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2 Frame your problem

The second step to crafting a compelling R&D story is to frame your problem and explain why it matters. What is the challenge or opportunity that your R&D project addresses, and why is it important for your audience and the market? How does your problem relate to the current trends, needs, and gaps in your industry or domain? How does your problem affect your audience's lives or businesses? By framing your problem, you can establish the context, relevance, and urgency of your R&D story and capture your audience's attention and curiosity.

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Jon Pinchbeck, T.P.

R&D Director at Radisson Industries
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In truth I usually don't need to provide this. The CEO typically gives me directives based on the market and interactions with the client. The opportunities are already defined. It becomes an R&D project when the level of risk, testing, and development necessary warrant the design wisdom needed to get there are beyond the scope of standard engineering practices and already proven designs. Feasibility then becomes capability.

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G. Daniel Marc - P.Eng
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very valuable step here - and it also speaks to the differences between R&D performed within various institutions, themselves more complex in modern times of software, security, hardware, integrity, firmware, vulnerabilities which isn't always so obvious to teams just starting out with an idea or a dream, more open to meandering paths (until the money dries out) that narrow definitions of large corporations or government/ academic research groups.

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3 Highlight your solution

The third step to crafting a compelling R&D story is to highlight your solution and demonstrate how it solves the problem. What is the main idea, concept, or innovation that your R&D project delivers, and how does it work? What are the key features, benefits, and advantages of your solution, and how do they differ from the existing alternatives or competitors? How does your solution address the pain points, goals, and motivations of your audience? By highlighting your solution, you can showcase your R&D value proposition and differentiation and convince your audience that you have a viable and desirable solution.

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Srinivas Tummala
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In my experience, a complete solution is usually not available when I am highlighting a possible solution to a business opportunity. I would address the goals that the solution tries to address.

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4 Share your results

The fourth step to crafting a compelling R&D story is to share your results and prove your solution's effectiveness. What are the main outcomes, achievements, and impacts of your R&D project, and how do they measure up to your objectives and expectations? What are the key metrics, indicators, or evidence that support your results, and how do they compare to the industry standards or benchmarks? How do your results validate your solution's feasibility, scalability, and sustainability? By sharing your results, you can provide credibility and confidence to your R&D story and demonstrate your solution's potential and performance.

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5 Address your challenges

The fifth step to crafting a compelling R&D story is to address your challenges and show how you overcome them. What are the main difficulties, risks, or uncertainties that you faced or anticipate in your R&D project, and how did you deal with them? What are the key learnings, insights, or improvements that you gained or applied from your challenges, and how did they help you refine or enhance your solution? How do your challenges inform or influence your next steps or future plans? By addressing your challenges, you can add realism and honesty to your R&D story and show your resilience and adaptability.

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Jon Pinchbeck, T.P.

R&D Director at Radisson Industries
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I do this in progress and fiscal year end reports for SR&ED tax claims every year. It's to showcase what was learned as that is the goal. Otherwise it falls under the purview of regular product development.

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6 Outline your next steps

The sixth and final step to crafting a compelling R&D story is to outline your next steps and invite your audience to take action. What are the main goals, milestones, or deliverables that you plan to achieve or pursue in your R&D project, and how will they advance or expand your solution? What are the main resources, support, or feedback that you need or seek from your audience, and how will they contribute or collaborate to your R&D success? How can your audience benefit from or participate in your R&D journey? By outlining your next steps, you can create a clear and compelling call to action for your R&D story and motivate your audience to get involved or stay tuned.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you craft a compelling R&D story for your stakeholders?

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1 Define your audience

2 Frame your problem

3 Highlight your solution

4 Share your results

5 Address your challenges

6 Outline your next steps

7 Here’s what else to consider

Research and Development (R&D)

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