How do you craft a compelling and clear job title and summary for your job ad?

1 Know your audience

Before you start writing your job ad, you need to have a clear idea of who you are targeting and what they are looking for. Research your ideal candidate profile, their skills, motivations, and pain points. Use the language and tone that resonates with them and avoid jargon or clichés. Think about what makes your company and role unique and appealing, and highlight those aspects in your job ad.

2 Write a catchy job title

The job title is the first thing that potential candidates will see, so make sure it is clear, accurate, and relevant. Avoid vague or generic titles that could apply to any role or industry, such as "Manager" or "Analyst". Instead, use specific and descriptive titles that reflect the level, function, and specialty of the role, such as "Senior Marketing Manager - Content Strategy" or "Data Analyst - Customer Insights". You can also add a modifier that indicates the type of employment, such as "Full-Time", "Part-Time", or "Remote".

4 Highlight the benefits and perks

One of the main goals of your job ad is to persuade candidates to apply, so you need to highlight the benefits and perks that your company offers. These can include salary, bonuses, incentives, health insurance, retirement plan, flexible hours, remote work, training, career development, recognition, social events, and more. Be specific and transparent about what you offer, and how it compares to the industry standards or competitors. You can also use testimonials, ratings, or awards to showcase your employer brand and reputation.

5 Include a clear call to action

The last part of your job ad should include a clear call to action that tells candidates what to do next. This can be a link to your online application form, an email address, a phone number, or a referral program. You should also provide some information about the application process, such as the deadline, the steps, the timeline, and the contact person. You can also use this opportunity to restate your value proposition and express your enthusiasm for hearing from candidates.

6 Proofread and optimize your job ad

Before you publish your job ad, you should proofread and optimize it for grammar, spelling, punctuation, and clarity. You should also check if your job ad is compliant with the relevant laws and regulations, such as anti-discrimination, equal opportunity, and privacy policies. You can use online tools, such as Grammarly, Hemingway, or Jobscan, to help you improve your writing and readability. You should also test your job ad on different platforms, such as desktop, mobile, and social media, to ensure it is formatted and displayed correctly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?