How do you communicate and present your prototypes to your senior management and clients?

?? Looking to present your prototypes to senior management and clients? Here’s how: 1. Tell a Story: Frame your prototype within a compelling narrative that highlights its value and potential impact ?? 2. Visualize: Use clear, engaging visuals to demonstrate your prototype's functionality and benefits ??? 3. Engage: Encourage questions and interaction to make the presentation more dynamic and inclusive ?? 4. Show Impact: Provide concrete examples or case studies showcasing the prototype's success ?? For deeper insights, check out "The Art of Innovation" by Tom Kelley ?? #Innovation #Prototyping

It was always my perspective that technical people could get too excited about the technical details and forget the marketing point of differentiation - the reason to buy. So it is extremely important to know the audience. Even better to practice, practice, practice to make sure your message is "to the audience".

When presenting prototypes, consider creating interactive demos to provide a hands-on experience for your audience, enhancing their understanding and engagement! Emphasize how the prototypes directly address strategic goals and alleviate pain points, underscoring their practical advantages. While doing it, stay open to inquiries and feedback, as it promotes teamwork and enables continuous refinement.

En mi experiencia, la clave del éxito es adaptar el mensaje a la audiencia. Para la alta dirección: Asegurar de que la presentación sea clara y concisa, utilizando diapositivas simples y visuales para explicar los beneficios del prototipo y su impacto en la empresa. Para los clientes: centrarse en sus necesidades y en cómo el prototipo lo ayudaría a alcanzar sus objetivos. Realizar una prueba de usuario y obtener comentarios para mejorarlo. En ambos casos, la comunicación y presentación del prototipo es crucial para su éxito. Consejos: Conoce a tu audiencia. Define tu objetivo. Usa historias y ejemplos. Practica tu presentación. Mantén la calma y la compostura.

Ao apresentar protótipos, adote a máxima: n?o diga, mostre. Além disso, é vital adaptar a apresenta??o ao seu público, enfatizando como o protótipo se alinha aos objetivos estratégicos e como ele resolve problemas específicos. Outro ponto muito importante é adotar uma comunica??o clara e concisa, usando dados para dar credibilidade aos argumentos e utilizando o storytelling, ajuda a tornar o conceito tangível e envolvente.

Balancing speed and quality in the build-measure-learn loop involves defining a solid Minimum Viable Product (MVP) that prioritizes essential features for testing and feedback. Crafting a compelling story around your prototypes is integral when presenting to senior management and clients, tailoring the narrative to resonate with their objectives and preferences. By preparing a narrative that highlights the value proposition, user impact, and market potential, you can effectively communicate the significance of the prototype and garner support from key stakeholders, ensuring a clear understanding and alignment on the project's direction and goals.

Facts are not as important as the way the facts are presented. People like stories. Leaders want to know what led to the innovation and why it's important. Frame your story to hate a beginning, middle, and end. And always have a punchline!!

Innovation project teams consistently craft narratives to showcase upcoming scenarios, nurturing creativity and imagination. Regarding storytelling, here are some of my recommendations: - Keep it concise, continually considering what elements can be trimmed from the presentation - Clearly articulate why the proposed solution is relevant, why it should be implemented now - Elaborate on the process leading to the solution, emphasizing key findings - Outline the next steps and specify the required resources - Try to visualize of the solution and future scenarios - Communicate the purpose of presenting the solution to the audience - Conduct a thorough presentation review, anticipating "why?" questions for each point, and rethink your responses

Focusing on your story is vital because it helps you convey the purpose, relevance, and impact of your prototypes in a compelling and relatable manner. A well-crafted story connects your prototypes to the human-centered design process, highlighting the empathy, research, and testing that informed their development. By framing your prototypes as solutions that address real user needs and aspirations, your story resonates with your audience on an emotional level, making the value and benefits of your work more tangible and engaging. A strong narrative not only captures attention but also inspires curiosity, empathy, and support for your prototypes, fostering a deeper understanding and appreciation for the positive impact they can create.

Concise is critical. Decision makers need concise information to make decisions. So "be brief" and leave plenty of room for questions.

Developing user stories is pivotal when presenting prototypes to clients. These narratives depict a user's daily routine, highlighting their interactions with the product prototype throughout the day. By contextualizing the user's activities, we can effectively demonstrate how the solution addresses their needs and solves their problems in real-time. These stories delve into the user's routine, offering insights into their activities and tasks. As the prototype is showcased, it illustrates how the product seamlessly integrates into the user's workflow, providing practical solutions and enhancing efficiency. Moreover, it's essential to showcase the connections between different elements of the product.

Tailor your prototype format with precision. Here are some aspects to take into account: ??? Material selection: Early stages favor cost-effective materials, while mature designs or mature stages of product development benefit from those "mirroring" the final product. ? Speed of creation: Swift early iterations demand quicker models, while a more detailed understanding may require more advanced designs. ? "Level of perfection": Early concepts can embrace imperfections, focusing on validation, while advanced stages aim for near-final design precision. ?? Presentation context: This is relative, but formal presentations may demand polished prototypes, while collaborative workshops may thrive on interactive, evolving models.

Presentar un prototipo siempre sera desafiante pues los stakeholders generalmente quieren ver un producto muy terminado. El formato es indispensable para capturar atención, alinear expectativas pero sobre todo dar a entender que aprendimos con la experimentación. Entender mi publico es muy importante para saber en donde enfocarse, cifras, usuario, segmentos.

The format of your prototype presentation is crucial because it determines how effectively you can convey the key features, functionality, and value of your prototypes to your senior management and clients. The format you choose should align with the fidelity and interactivity level needed to communicate your design concepts clearly and engage your audience effectively. By selecting the right format, you can enhance understanding, facilitate feedback, and elicit meaningful discussions that drive decision-making and stakeholder buy-in. The format sets the stage for a compelling and impactful presentation that showcases the potential and benefits of your prototypes in a way that resonates with your audience.

One thing I’ve found helpful is selecting the right format for presenting prototypes based on the project’s stage and the audience’s needs. For early-stage prototypes, sketches or wireframes can effectively communicate the concept without overwhelming the audience. As the prototype evolves, higher fidelity formats like interactive demos or videos might be more suitable. Consider the presentation context, including time limitations and setting, to choose a format that allows for meaningful feedback while fitting the occasion. Your goal is to make the prototype feel accessible and relevant to the audience.

In my experience, confidence in delivery is half the battle when presenting prototypes. Speak clearly and passionately about your design choices, and avoid using technical jargon that might alienate the audience. Visual aids such as images or diagrams can enhance understanding and keep the presentation engaging. Practice is key—rehearse your presentation, focus on your timing, and anticipate potential questions or concerns. The more prepared you are, the more naturally you can handle the flow of the presentation, creating a memorable experience for your audience.

One thing I always found helpful was not scripting out the entire presentation. If you over-index on writing out a script you can come across robotic and inauthentic. Remember the key talking points you want to cover and have fun! This will also make you more responsive to random interruptions/questions (it happens!) and will relax your audience.

Practice in front of people who will give you honest coaching, then adjust and do it again and again until you can get through it without stumbles. And never hold back on your passion.

Apresentar novos negócios ou projetos para a lideran?a ou investidores, você precisa seguir uma linha de iniciar mostrando o tamanho da oportunidade, trazendo números do qu?o relevante é aquele problema, qual a demanda já conseguimos validar e quantidade de interessados, como pretendemos resolver, como vai ser viável montar a solu??o e quais oportunidades teremos de monetiza??o. Além desses riscos fundamentais de produto, é importante mostrar por que agora é a hora e por que temos o melhor time para tirar isso do papel.

If your prototype works, display confidence accordingly. If you're not certain whether it works, then what are you doing? Make sure it works, first.

Constructive feedback is indeed vital in the process of presenting prototypes. It provides valuable insights and perspectives that can help improve the solutions being presented. Constructive feedback offers specific and actionable suggestions for enhancing the design, addressing any shortcomings, and aligning it more closely with the needs and expectations of the audience. By actively seeking and appreciating constructive feedback, you create a collaborative and inclusive environment where everyone's opinions are valued. This feedback not only helps in refining the prototypes but also fosters a culture of continuous improvement and innovation within the organization.

Alienta a tus clientes a compartir sus opiniones y preocupaciones. Escucha atentamente y toma notas para mostrar que valoras sus aportes.

In prototype demonstrations, I prioritize staying silent initially to have the first reactions. I believe it’s important to give the group time to evaluate among themselves before moving on to the presentation.

After presenting, we actively invited feedback, posing direct questions and encouraging a dialogue. This approach provided us with valuable insights and demonstrated our openness to collaboration and improvement. Engaging our investors and VC managers in this way helped foster a sense of partnership and showed them that their input was valued and crucial to the project's success.

Encouraging feedback during these sessions, especially from potential investors and B2B clients, was always enlightening. Their questions often highlighted aspects of the business or product that required more clarity or development. we treated these interactions as critical learning opportunities, allowing us to refine our approach and tailor our offerings more closely to market expectations.

Follow-up is critical for several reasons. It reinforces communication, ensuring that everyone is on the same page and clarifying any misunderstandings or concerns that may have arisen during the presentation. It also demonstrates professionalism, showing that you are committed to delivering a successful project and building trust with your audience. By providing a summary of the presentation and asking for feedback, you keep stakeholders engaged and involved, maintaining their support for the proposed solutions. Additionally, updating stakeholders on progress and results helps them understand the project's development and the impact of their input.

Getting feedback later on a one-to-one basis is helpful in terms of getting around "group think". Many times in my experience, once the most senior person expressed their opinions, the others in the presentation tended to go along. Getting feedback for improvement ideas helps build the best feedback.

In my experience, following up after presentations was crucial, particularly with potential investors and B2B clients who often needed additional information before making a commitment. Together with the teams, we ensured prompt delivery of detailed specs, additional data, or tailored proposals based on the discussions during the presentation. This follow-up was not just about providing information but also about reinforcing the relationship and our commitment to potential partnerships.

Following up after the presentation was just as important as the presentation itself. We sent personalized thank you notes, recaps of the presentation, and additional information requested during the session. This follow-up ensured that our project stayed top of mind and showed our professionalism and commitment to the project, reinforcing the positive impressions made during the presentation.

Effective follow-up keeps the conversation going. After every presentation, I send a detailed recap and additional resources that might help address any concerns raised. For deeper engagement, I organize small focus groups with key stakeholders to refine the prototype further. This consistent engagement helps build strong relationships and keeps the project moving forward.

An interesting method shared by a seasoned innovator was the 'prototype walkthrough,' where they conducted a live demonstration of their product's prototype directly addressing the stakeholders' concerns. This approach not only provided tangible insight into how the product works but also opened up a two-way conversation, allowing immediate feedback and adjustments. This strategy proved effective in securing stakeholder buy-in by directly illustrating the prototype's potential impact and practical application.

La innovación tiene una gran frase que es “Equivócate rápido y barato”, y esto no es que promueva el error, lo que promueve es el aprendizaje continuo que solo se logra con la exposición. Los objetivos claros llevan a grandes oportunidades sobre todo de ejecución, sin embargo, en la innovación debemos siempre mantener la mente abierta para mejorar una y otra vez y esto incluye los pitch o presentaciones de nuestras ideas a stakeholders.

Communication: Clear Objectives: State project goals clearly. Stakeholder Alignment: Understand audience priorities. Simple Language: Avoid technical jargon. Presentation: High-Fidelity Prototypes: Show detailed prototypes. Interactive Demos: Allow hands-on interaction. Storytelling: Create a narrative around the user journey. Visual Aids: Use slides, charts, and videos. Feedback Loop: Encourage questions and gather feedback. Executive Summary: Provide a concise summary of benefits and next steps. Tools: Prototyping Tools: Figma, Sketch, Adobe XD. Presentation Tools: PowerPoint, Keynote, Prezi. Follow-Up: Documentation: Share detailed notes. Next Steps: Outline the next steps and timelines.

Know and clearly deliver your 'WHY.' Senior management and your client need to understand the reasoning behind your proposal to make informed decisions. Your 'why' should encompass both the financial details and the advantages it brings, ensuring they see the full value of what you’re offering.