How do you communicate and justify your decisions to different stakeholders?

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Making decisions is an essential skill for any professional, but it is not enough to just choose the best option. You also need to communicate and justify your decisions to different stakeholders, such as your boss, your team, your clients, or your partners. How can you do this effectively and avoid misunderstandings, conflicts, or criticism? Here are some tips to help you.

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Fiona Reid Roma

SVP, Data Management Lead at M&T Bank
Ali Asim

Director HR @ Lucky Energy & Yunus Energy| IBA | NED |xSANOFI | xHUBCO | xBYCO

1 Know your audience

Before you share your decision, think about who you are talking to and what they care about. Different stakeholders may have different perspectives, expectations, interests, or concerns. For example, your boss may want to know the impact of your decision on the budget, timeline, or quality, while your team may want to know the rationale, the process, or the implications for their work. Your clients may want to know the benefits, the risks, or the alternatives, while your partners may want to know the collaboration, the alignment, or the feedback. Tailor your communication to match your audience's needs and preferences.

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Fiona Reid Roma

SVP, Data Management Lead at M&T Bank
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A critical element of this is understanding how deeply you need to be in the weeds. Some audiences will not trust you if you do not get deeply in the weeds with them. Other audiences will glaze over the minute you get too granular. Take some time to get to know your audience, their priorities, and their level of familiarity with the topic!

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2 Explain your process

One of the best ways to justify your decision is to show how you reached it. Explain your process, such as the criteria, the data, the methods, or the tools you used to evaluate the options. This can help you demonstrate that you followed a logical, systematic, and transparent approach, and that you considered relevant factors and evidence. It can also help you address potential questions, objections, or gaps in your decision-making. For example, you can say: "We decided to use X because we compared it with Y and Z using these criteria and data, and we found that X scored higher on these aspects and met our requirements better."

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Sean P.

Special Investigator, Discrimination Coordinator, ADA Coordinator.
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Try to make sure that you judge all of the options by the same criteria and, acknowledge any bias that others might perceive regarding your processes.

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3 Acknowledge the trade-offs

No decision is perfect or without trade-offs. There may be some drawbacks, limitations, or uncertainties associated with your choice. Instead of hiding or ignoring them, acknowledge them openly and honestly. This can help you build trust and credibility with your stakeholders, and show that you are aware of the consequences and prepared to deal with them. It can also help you invite feedback and suggestions to improve or mitigate the trade-offs. For example, you can say: "We know that X has some disadvantages, such as A and B, but we think that they are outweighed by the advantages, such as C and D. However, we are open to hearing your opinions and ideas on how to overcome or reduce these challenges."

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4 Highlight the benefits

Another way to communicate and justify your decision is to highlight the benefits or value it brings to your stakeholders. Show them how your decision aligns with their goals, needs, or expectations, and how it helps them solve a problem, achieve an outcome, or gain an advantage. Use specific and concrete examples, facts, or figures to support your claims and make them more persuasive. For example, you can say: "We chose X because it will help you achieve Y and Z, which are your main objectives. For instance, X will reduce your costs by 10%, increase your efficiency by 15%, and enhance your customer satisfaction by 20%."

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5 Seek feedback and input

Finally, don't forget to seek feedback and input from your stakeholders after you communicate your decision. This can help you show respect and appreciation for their views and involvement, and create a dialogue and collaboration. It can also help you identify and address any concerns, doubts, or misunderstandings they may have, and incorporate their insights, suggestions, or improvements into your decision-making. For example, you can say: "We appreciate your feedback and input on our decision. Do you have any questions, comments, or concerns? How do you think we can implement our decision effectively and efficiently?"

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ali Asim

Director HR @ Lucky Energy & Yunus Energy| IBA | NED |xSANOFI | xHUBCO | xBYCO
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Personal conviction on the decision proposed is very important and audience should get the feeling that you would have taken the same decision for yourself also rather pitching it to someone else.

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How do you communicate and justify your decisions to different stakeholders?

1

2

3

4

5

6

1 Know your audience

2 Explain your process

3 Acknowledge the trade-offs

4 Highlight the benefits

5 Seek feedback and input

6 Here’s what else to consider

Decision-Making

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How do you communicate and justify your decisions to different stakeholders?

1

2

3

4

5

6

1 Know your audience

2 Explain your process

3 Acknowledge the trade-offs

4 Highlight the benefits

5 Seek feedback and input

6 Here’s what else to consider

Decision-Making

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