登录查看更多内容

点击“继续加入或登录”，即表示您同意遵守领英的《用户协议》、《隐私政策》及《Cookie 政策》。

How do you communicate the benefits and risks of a new program to your team and clients?

由人工智能和领英社区提供技术支持

Change management and program implementation are crucial skills for any program manager who wants to lead successful projects and deliver value to their clients. But how do you communicate the benefits and risks of a new program to your team and clients, and ensure that they are on board with the change? In this article, we will share some tips and best practices for effective communication and stakeholder engagement throughout the program lifecycle.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

??Heather R Younger, J.D., CSP?

Workplace Culture & Employee Turnover | Employee Engagement | 2x TEDx International Female Keynote Speaker | Author…

1 Know your audience

The first step in communicating the benefits and risks of a new program is to know your audience and tailor your message accordingly. Different stakeholders may have different interests, concerns, and expectations about the program, and you need to address them in a way that resonates with them. For example, your team members may want to know how the program will affect their roles and responsibilities, while your clients may want to know how the program will solve their problems and add value to their business.

添加您的观点

Subena Colligan, CIH, CSP

Transforming Safety Ecosystems
举报内容
Knowing your stakeholders “why” is essential during the buy-in as well. Some people have a service to duty that helps them buy in to change while others may be motivated to actively participate in the change because it improves their professional image or increases their access to tangibles.

已翻译

赞
??Heather R Younger, J.D., CSP?

Workplace Culture & Employee Turnover | Employee Engagement | 2x TEDx International Female Keynote Speaker | Author, The Art of Active Listening and The Art of Caring Leadership
举报内容
In my experience, understanding with customers and team members DON’T want us as important as understanding what they do want. When we are able to speak both sides of the equation, then we can really bring them along with the change.

已翻译

赞

2 Use multiple channels

The second step in communicating the benefit and risks of a new program is to use multiple channels and formats to reach your audience and reinforce your message. Depending on the size and complexity of the program, you may need to use a combination of written, verbal, and visual communication tools, such as emails, newsletters, presentations, webinars, videos, infographics, or dashboards. You should also consider the frequency and timing of your communication, and make sure that you provide regular updates and feedback throughout the program.

添加您的观点

??Heather R Younger, J.D., CSP?

Workplace Culture & Employee Turnover | Employee Engagement | 2x TEDx International Female Keynote Speaker | Author, The Art of Active Listening and The Art of Caring Leadership
举报内容
In my experience, it is equally as important to also know “who” will deliver what messages and when. People will trust the messenger sometimes even more than the message.

已翻译

赞

3 Highlight the benefits

The third step in communicating the benefits and risks of a new program is to highlight the benefits and emphasize the positive outcomes that the program will bring to your team and clients. You should focus on the value proposition of the program, and how it aligns with the strategic goals and vision of your organization and your clients. You should also provide concrete examples and evidence of how the program will improve the current situation, and what benefits it will deliver in the short and long term.

添加您的观点

4 Acknowledge the risks

The fourth step in communicating the benefits and risks of a new program is to acknowledge the risks and challenges that the program may entail, and how you plan to mitigate them. You should not hide or downplay the potential difficulties or drawbacks of the program, as this may erode the trust and confidence of your team and clients. Instead, you should be transparent and realistic about the risks, and explain how you have assessed them, prioritized them, and developed contingency plans for them.

添加您的观点

5 Invite feedback

The fifth step in communicating the benefits and risks of a new program is to invite feedback and input from your team and clients, and listen to their concerns and suggestions. You should create opportunities for dialogue and collaboration, and encourage your team and clients to share their opinions and questions about the program. You should also acknowledge and address any feedback or issues that arise, and show that you value and respect their perspectives and contributions.

添加您的观点

??Heather R Younger, J.D., CSP?

Workplace Culture & Employee Turnover | Employee Engagement | 2x TEDx International Female Keynote Speaker | Author, The Art of Active Listening and The Art of Caring Leadership
举报内容
In my experience, involving all relevant stakeholders who might be impacted by the change as early as possible is best. Often, leaders include people too late. Early and often is key!

已翻译

赞

6 Build commitment

The sixth and final step in communicating the benefits and risks of a new program is to build commitment and buy-in from your team and clients, and motivate them to support and participate in the program. You should communicate the vision and purpose of the program, and how it connects to the mission and values of your organization and your clients. You should also recognize and reward the efforts and achievements of your team and clients, and celebrate the milestones and successes of the program.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Program Implementation

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you communicate the benefits and risks of a new program to your team and clients?

1

2

3

4

5

6

7

1 Know your audience

2 Use multiple channels

3 Highlight the benefits

4 Acknowledge the risks

5 Invite feedback

6 Build commitment

7 Here’s what else to consider

Program Implementation

给文章评分

感谢您的反馈

更多Program Implementation相关文章

更多相关阅读内容