How do you collaborate and co-create social media content with other influencers, experts, or partners?

Remember: never spoon feed a collaborator and expect them to copy/paste your content. The audience will see through it, bypass it and won't take the expected action. Give an influencer the core of your message, share your objectives clearly (both comms objectives and marketing KPIs, if relevant) and let them make it their - only then it will be genuine enough to earn the attention of their audience. Bring them on board as early as possible, and let them in on the brief - what you think might be a good influencer brief, might not translate to them/their audience in the same way. Co-creation is the key to a solid, long-lasting collaboration.

In my experience collaborating with influencers, experts, or partners on social media content can boost reach and credibility. Key steps include: 1) Set clear goals and metrics for success. 2) Research and choose collaborators aligned with your brand and target audience. 3) Develop a content strategy together. 4) Establish guidelines and roles. 5) Use technology for seamless collaboration. 6) Maintain open communication. 7) Promote collaboratively created content across platforms. 8) Track performance and refine strategies. Successful collaboration unlocks the power of shared expertise for impactful social media content.

Forming strategic collaborations can significantly expand your reach and amplify your thought leadership on LinkedIn. By partnering with compatible influencers and organizations, you can create highly engaging content that resonates with a wider audience. First, identify industry leaders or complementary businesses whose follower base aligns with yours. Seek out experts or brands with shared values to establish trust and common ground. Next, thoroughly research potential partners to understand their content style and audience demographics. Proactively engage with their posts to organically initiate a relationship. Reach out directly expressing your interest in collaboration.

Finding relevant partners is a fundamental aspect of successful social media collaboration. It enables you to tap into new audiences, enhance credibility, and foster mutually beneficial relationships. The research process allows you to explore a wide range of potential partners and discover unique perspectives within your industry. Embrace collaborations that complement your brand's mission and values, as these partnerships have the potential to unlock new opportunities and propel your social media efforts forward. By leveraging research tools, keywords, and hashtags, you can identify compatible partners who align with your brand's vision and audience.

Once you've connected with a potential partner, brainstorm content ideas together! Play to each other's strengths. Maybe you'll co-host a live Q&A session, create an informative infographic, or develop a social media challenge. Here are some collaboration ideas to spark creativity: - Expert Interviews: Tap into an influencer's expertise for a live interview or video series. - Takeovers: Let a partner takeover your social media for a day, offering a fresh perspective to your audience. - Co-created Content: Work together on a blog post, infographic, or social media campaign, leveraging both your audiences. - Giveaways & Contests: Partner on a giveaway or contest to generate excitement and reach new audiences.

Successful social media collaboration goes beyond a transactional approach. It thrives on nurturing relationships, fostering authenticity, and continuously evaluating performance. By embracing these considerations, you can create impactful collaborations that resonate with your audience and drive meaningful results.