How do you choose the best metrics to track social media engagement?

Fortunately the key metrics of all social media tracked by all analytic tools. For you these are the macro data. Since you are competing for time a user can spend anywhere you need to look for the meta data for the true gold. Look at and define the demographic makeup of your listeners. This will help you grow that core audience as well as look for content that will retain your base but also extend into other demographics where you are deficient.

When thinking of YouTube, social media engagement refers to the level of involvement and interaction that viewers have with your videos and channel. Things such as impressions, CTR, watch time, likes, comments, shares, subscribes, views, and more. YouTube engagement shows how well your content resonates with an audience and how well you build relationships with them. One of the most important metrics for YouTube engagement is watch time, which is the total amount of time viewers spend watching your content. This metric is important because it signals to YouTube's algorithm that your content is engaging and valuable, which can lead to higher suggestions, browse, or search rankings. Which CAN lead to more views.

Social Media has a combined reach greater than any other media. It gives you a wider birth in approaching a subject organically or though strategic targeting. The best of the best do both well.

It’s also hugely important to regularly look at your insights to understand what posts are connecting with your audience. What are the top performing content types and can you notice any themes. Look at imagery, language & all modalities to help you get a picture of why a post is creating higher engagement. Consider how to build out more content around connected themes & repurpose them too!

Before you decide what metric to use, you must have a clear understanding of the campaign goal. Is it aimed at customer acquisition through lead gen? Is it to engage the audience on social media platform? Or is it a tool to drive a higher volume of traffic to a landing page? Once you know what the core goal is, choosing the right metric becomes easy. For instance, if I want to drive traffic to my website, I would choose to assign higher value to a metric like landing page view instead of link clicks. If my goal is to engage the audience, likes and reactions would reflect lower value in comparison to shares comments and direct messages. A good understanding of campaign goal will always guide you in choosing the ideal data points.

These are all essentials in the online world now. Your content will be crawled and start indexing for delivery along the entire path of your podcast. AI can't be tricked or manipulated. ( Those who tell you they can are 'full of poo'. Build your podcast or posts with quality content. Study the demographic makeup of each social media and see what influencers are trending. You can gain wonderful insights into how to adapt for each channel.

It's important to understand what your needs are from this tool. Do you only need a quick snapshot or do you want the ability to dive deeper and understand your campaign results? While having a good dashboard is great, I have found great pleasure in diving deeper into data with Google Analytics. It has allowed me to chisel down my targeting parameters, understand audience behavior and deliver higher ROAS. It does take time, but I am yet to find a tool that can do it all and do it better than GA.

Optimizing social ads is all about dialing in your demographics. Remember, you are not only paying for engagement, but the data that comes with it. Analyzing that data in the ad platforms can be tedious so having a tool that can access demographic data via API is beneficial. Then update your targeting based on the demographic performance to maximize results.

- I agree, you need to dial in your demographics as best you can. Don't be scared to be as specific as you can. This will only help you. Once you know your demographics, do your research on what kind of messaging/images/copy resonates best with your demographic. You need to connect with the on THEIR level if you want to create a genuine following.