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How do you choose the best anchor text for internal links in WordPress?

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Internal links are links that connect different pages or posts on your website. They help your visitors navigate your content, boost your SEO, and reduce your bounce rate. But how do you choose the best anchor text for internal links in WordPress? Anchor text is the clickable text that displays the link. It should be relevant, descriptive, and natural. In this article, you'll learn how to optimize your anchor text for internal links in WordPress.

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Michelle Harris

Michelle Harris - Star Copywriting Ltd
Justin Steves

Marketing expert

1 What is anchor text and why does it matter?

Anchor text is the visible and clickable text that links to another page or post on your website or another website. It gives your visitors and search engines an idea of what the linked page or post is about. Anchor text matters because it affects your user experience, your SEO, and your credibility. If your anchor text is clear, informative, and engaging, it can encourage your visitors to click through and explore your content. If your anchor text is vague, misleading, or spammy, it can confuse your visitors and hurt your SEO.

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2 How to choose the best anchor text for internal links

When choosing the best anchor text for internal links in WordPress, it's important to keep a few tips in mind. You should use keywords, but not overdo it and use variations or synonyms that match the context and intent of the link. Additionally, aim for a descriptive yet concise anchor text that summarizes the main idea of the link. Lastly, opt for natural language and phrases that fit the tone and style of your content and website, instead of generic or vague anchor text.

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Justin Steves

Marketing expert
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Choosing the best anchor text for internal links in WordPress can help improve the user experience and SEO of your website. Here is a an outline of some common types of anchor texts. -Exact-match: This is an exact match of the target page's primary keyword. -Partial-match: It contains some of the target page's primary keyword, but is not an exact match. -Braded: uses the brand name or domain name of the target page or website. -Generic: It comprises of phrases such as "click here" or "read more". -Image: Uses an image or graphic as the clickable link. -Naked URL: This uses the full URL of the target page, without any descriptive text. Always use a variety of these to provide a natural and informative linking structure for your website.

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3 How to add internal links in WordPress

Adding internal links in WordPress is a simple and straightforward process. You can either use the built-in editor or a plugin to create and manage your internal links. To add an internal link with the editor, select the text you want to use as anchor text and click on the link icon in the toolbar, or press Ctrl+K on your keyboard. A pop-up window will appear where you can enter the URL of the page or post you want to link to, or search for it by typing its title or keyword. Once you have entered your link, click on the arrow icon or press Enter to confirm it. You can also edit the link settings by clicking on the gear icon and choose to open the link in a new tab, add a nofollow attribute, or remove the link. Finally, click on the apply icon or press Enter to save your link.

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4 How to optimize your internal links in WordPress

In order to get the most out of your internal links in WordPress, you need to optimize them. Regularly check them for broken or outdated links using a plugin like Broken Link Checker or a tool like Google Search Console. Additionally, use a logical and clear structure that reflects the hierarchy and relevance of your content with a plugin like Yoast SEO or a tool like Google Analytics. Furthermore, make sure to balance your internal links so that there are not too many or too few on any page or post. You can use a plugin like Internal Link Juicer or a tool like Screaming Frog to audit and optimize your internal link density and diversity.

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5 How to measure the impact of your internal links in WordPress

Internal links can have a major influence on your website performance and SEO. To measure the impact of your internal links in WordPress, you should track your traffic and conversions with tools such as Google Analytics or MonsterInsights. You should also monitor your rankings and authority with tools like Google Search Console or Rank Math. Additionally, you can use Google Optimize or Nelio A/B Testing to experiment with different anchor texts, link placements, and link strategies to see what works best for your niche, audience, and goals.

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Michelle Harris

Michelle Harris - Star Copywriting Ltd
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It is always recommended to incorporate SEO when building or maintaining a website. Other key essentials are 'stickability' (keeping readers on your website) the 'ease of navigation' and strategic internal links. Google Analytics gives you an excellent overview of the readers' journey, such as the number of users, their geographical location, which pages have been clicked and duration on each page. SEO and user experience ascertains the rankings so it is imperative to keep the website interesting with ongoing commitment to uploading fresh content which is well-written and relevant. You also want readers to share your links in order to drive traffic to your website.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bhavik Sarkhedi

I Help Founders, C-level Executives and CEOs Increase Online Presence Organically Guaranteed via LinkedIn and SEO | Personal Branding Consultant | Digital Marketer | SEO Copywriter | Futuristic thinker, betting big on AI
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A little like cooking a gourmet meal, balance is key. Choose anchor texts that are relevant to the linked page, it's essential. For example, if you're linking to a page about SEO techniques, "effective SEO techniques" can be your anchor text. It's all about relevancy, mate! Switch it up a bit too. Don't use the same anchor text over and over again, it can look spammy. And Google? It's not fond of spam. Lastly, consider the reader's journey. The anchor text should give a clear idea of what they'll find when they click. It should be a sneak peek, a trailer. Too vague or too on the nose, both are equally off-putting. Find that sweet middle ground!

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How do you choose the best anchor text for internal links in WordPress?

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1 What is anchor text and why does it matter?

2 How to choose the best anchor text for internal links

3 How to add internal links in WordPress

4 How to optimize your internal links in WordPress

5 How to measure the impact of your internal links in WordPress

6 Here’s what else to consider

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