How do you build and maintain a strong and authentic brand reputation in the digital age?

Be authentic, know your audience's needs and don't disguise your messages. You are supposed to be an expert in the field, don't be like everyone else, be critical in search of excellence.

This cannot be said enough! You want your audience to feel like you jumped inside their brain. You do this by sitting with them (literally or with data) and studying. While working for a global women's media company for 10 years, we studied everything about our target consumer and would talk about her in detail in meetings. Now as an entrepreneur I constantly study our clients and when and how they buy. I know my dream clients' summer plans and we plan accordingly.

Before you create your brand voice or value proposition, it's important to know what you stand for. That's where your brand mission and values come in. Your brand mission is like a big goal for your business or who you are. Your values are like the rules you follow to make sure you stay on track. It's important to figure these things out before trying to talk to people who might be interested in what you have to offer. This helps you to make sure you're telling them the right things about yourself and why they should care. If you don't have a clear idea of your brand mission and values, it can be confusing for people and they might not understand what you're all about.

This sounds like a lot but it doesnt have to be with a strategy! And it's worth it: I closed my company's first six figure contract after someone saw me on LinkedIn and invited me to a conference! Here's a formula that's working for me and busy clients to organize and produce content: Start with the 5 categories/brand pillars that your content wraps around and 4 types of content ( i.e. videos, graphic, written tips) Then you multiply your categories by your content types and have a month of content.

Creating valuable content shouldn't be hard. This is YOUR expertise! It's what you do. This shouldn't be hard and it's so important to let people get to know you and what you stand for through your content. Share what you know and let the world experience your gift. You will reap the benefits!

The most important thing here is to LISTEN. We might think we know what people need to hear but until they hear what they think they need to hear, they aren't going to listen to anything else. Take the time to hear what your audience needs and then give them what they want.

A powerful way to find and engage with your target community is through media coverage. If a brand talks to reporters who work at media outlets that are popular with the community they want to reach, it can help them connect with people who are interested in what they do. When people see that a brand is being talked about in the news, it can help the company look more important and trustworthy. When a brand builds credibility through media outlets, it can help them build a better relationship with their community and make people more likely to want to work with them or buy their products or services.

Smaller brands may feel like they don't have access to the data game, but Google Analytics is a tool that can help tremendously. When people find and visit a website, they do different things, like clicking on links, reading information, or buying things. GA can track all of these things and give brands information about what people like and don't like about their website, content, and other online behaviors. It's important to have a dedicated person working on GA because it can be complicated and take a lot of time to learn how to use it properly. When someone knows how to use it well, they can give the company more accurate information and help them make better decisions.