How do you build a credible employer brand?

2 Communicate your EVP

Once you have defined your EVP, you need to communicate it consistently and effectively across all your touchpoints with your talent pool. This includes your career website, social media, job boards, recruitment materials, events, and referrals. You also need to ensure that your EVP is embedded in your employee experience, from onboarding to development to retention. Your EVP should not be just a slogan or a logo, but a living and breathing story that showcases your culture, values, and impact.

3 Measure your EVP

To ensure that your EVP is credible and relevant, you need to measure its impact and performance regularly. You can use various metrics and tools to assess how your employer brand is perceived and experienced by your internal and external audiences, such as employee engagement surveys, candidate feedback, employer review sites, social media analytics, and retention rates. You also need to collect and share success stories and testimonials that demonstrate your EVP in action. By measuring your EVP, you can identify your strengths and areas for improvement, and adjust your strategies accordingly.

4 Engage your EVP

Building a credible employer brand is not a one-time project, but an ongoing process that requires constant engagement and collaboration. You need to involve your employees, leaders, and partners in co-creating and championing your EVP. You can do this by encouraging employee advocacy, recognition, and referral programs, as well as by providing training and support for your employer brand ambassadors. You also need to foster a culture of feedback and dialogue, where you listen and respond to your employees' and candidates' needs, expectations, and suggestions. By engaging your EVP, you can build trust, loyalty, and advocacy among your talent community.

5 Innovate your EVP

Finally, building a credible employer brand requires innovation and adaptation. You need to keep up with the changing needs and preferences of your target talent segments, as well as the evolving trends and challenges in your industry and market. You also need to leverage new technologies and platforms to enhance your employer brand visibility and reach, such as video, podcasts, blogs, and gamification. You also need to experiment and test new ideas and approaches to differentiate yourself from your competitors and to offer a unique and compelling value proposition to your talent.