Live streaming your corporate event can be a great way to reach a wider audience, showcase your brand, and generate buzz. But how do you make sure your online viewers are engaged and interested in your content? Here are some tips to boost engagement with live streaming your corporate event.
Depending on your goals, budget, and audience, you might want to use different platforms for live streaming your corporate event. Some popular options include YouTube, Facebook, Instagram, Zoom, Vimeo, and Twitch. Each platform has its own features, advantages, and limitations, so do some research and compare them before you decide. For example, some platforms allow you to interact with your viewers through live chat, polls, Q&A, and emojis, while others offer more customization, analytics, and monetization options.
We've found that the following platforms are also very helpful for live streaming: - BrightCove - StreamYard It's important to assess the profile and demographics of your audience to determine the best suitable platform that will encourage the most engagement. Budget will also be a factor to consider.
Once you have chosen your platform, you need to plan your content and format for your live stream. Think about what you want to achieve, what message you want to convey, and what value you want to provide to your viewers. Do you want to inform, educate, entertain, or inspire them? Do you want to showcase your products, services, or expertise? Do you want to create a sense of community, connection, or excitement? Based on your answers, you can choose the best format for your live stream, such as a keynote, a panel discussion, a workshop, a product launch, or a behind-the-scenes tour.
Once the streaming platform is chosen, understand the limitations and required equipment. The event will commence with a brief introduction, leading to engaging presentations from key team members. To foster audience interaction, live polls, and Q&A sessions will be integrated throughout. Visual engagement will be heightened through dynamic graphics and slides. Utilizing the platform's chat feature is crucial for real-time communication and addressing questions.
Be sure to plan ahead and include visuals. Make sure any slides or materials you show live are also well viewed virtually. Make your fonts large enough to read; ensure your photos are bright and easy to see. Other things to consider: Will you allow access to your materials after the stream? Should you provide a link to download the content? Can you add a QR code? Will you want to included data capture? With enough time to pre-plan, your content should be well received for both your live and streaming audience.
To boost engagement with your live stream, you need to attract and retain viewers. That means you need to promote your live stream before, during, and after the event. You can use various channels and strategies to spread the word, such as email marketing, social media posts, blog articles, press releases, and influencer collaborations. You can also create teasers, trailers, and countdowns to build anticipation and curiosity. Make sure you communicate clearly when, where, and how to watch your live stream, and what benefits and incentives your viewers will get.
One of the main advantages of live streaming is that it allows you to interact with your viewers in real time. This can create a more personal and memorable experience for them, and increase their loyalty and satisfaction. To engage with your viewers, you can use various tools and techniques, such as asking questions, soliciting feedback, conducting polls and surveys, acknowledging and answering comments, giving shout-outs and rewards, and encouraging user-generated content. You can also use hashtags, challenges, and contests to spark conversations and participation.
Your audience’s data is the most valuable resource; it can give in-depth knowledge about your attendees – ultimately giving you a better understanding of them. Your company can use this to understand, communicate and engage with customers better. The easiest way of gathering data is to make it fun. Engagement tools such as photo booths, games, personalising items, prizes, and so on, allow attendees to input their information to experience activities at your event. For example, they could receive a downloadable image via entering their email address or entering their name to get on a game’s leaderboard. This encourages them to stay on the platform during the live stream.
Another factor that can affect your engagement with your live stream is your video quality. If your video is blurry, choppy, or laggy, your viewers might lose interest or leave your live stream. To avoid this, you need to optimize your video quality by using the right equipment, software, and settings. You might need a camera, a microphone, a tripod, a lighting kit, and a reliable internet connection. You might also need a streaming software or encoder to adjust your resolution, frame rate, bitrate, and audio quality.
Livestreaming your corporate event can be a great way to boost engagement, but technical hiccups can kill the vibe. Here's how to ensure a smooth and interactive experience: prioritize a strong, stable internet connection to handle anticipated viewers. Choose a reliable streaming platform that can accommodate your audience size. Invest in good quality audio/video equipment (consider a professional if needed). Finally, do a thorough system check and test run before the big day to iron out any wrinkles and keep your audience engaged!
Finally, to boost engagement with your live stream, you need to analyze and improve your performance. You can use various metrics and tools to measure your success, such as views, watch time, retention, engagement, reach, and conversion. You can also collect feedback from your viewers through surveys, reviews, and testimonials. By analyzing your data and feedback, you can identify your strengths and weaknesses, and learn from your mistakes and best practices. You can also use this information to plan and improve your future live streams.
Engagement when live streaming your corporate event is higher when everyone understands what is being said in real time. For attendees with limited English proficiency, this might be harder. That's why adding multilingual live captions is an amazing way to boost engagement! Interprenet is an experienced language service provider and can help with adding live captions to your live stream - on any platform.