How do you become an employer branding manager?

Employer branding is all about your ability to tell stories of other people. You genuinely have to be interested in their stories to be able to tell these stories effectively. All the above skills are imperative to the role but the genuine curiosity into understanding who your peers are and your role in promoting them to the world is the most crucial aspect of this role. It’s one of the most fun jobs in the world!

First things first: take a good look at your skills. What are you really good at? Employer branding managers need to be jacks-of-all-trades. You're talking about skills in marketing, communication, and social media. Don't forget about analytics, managing projects, and a bit of creativity too. It's also key to really understand employer branding – the ins and outs, the latest tools and trends. Think about how all this fits in the bigger picture of the industry. You can figure out where you stand with online tests, advice from colleagues, or just some honest self-reflection. Spot where you shine and where you could polish up a bit.

Combining strategic communication, innovative thinking and STRONG ETHICS. This role demands proficiency in digital marketing and data analysis, alongside strong leadership qualities and adaptability in a dynamic business landscape. Therefore 5 skills to focus : 1.Ethics and Integrity: Uphold high ethical standards, ensuring the employer brand GENUINELY REFLECTS the organization’s VALUES. 2.Strong understanding of BRANDING principles and excellent COMMUNICATION abilities. 3.Skilled in utilizing social media and digital platforms for brand promotion. 4.Ability to ANALYZE DATA + creativity in branding initiatives. 5.Strong LEADERSHIP SKILLS + ADAPTABILITY and navigate comfortably to changing environments and challenges.

in my experience, you have to understand the company culture, values and vision. Couple that up with a passion for people and story telling ! Once you do that you're able to clearly communicate internally and externally, which will lead you to boost up the employee engagement with some real life stories that can bring the values and vision to life.

This is exactly one of the things I'm working on, and I know it takes a combination of necessary and diverse industry experience, the development of marketing and branding skills, a lil understanding of human resources and talent acquisition, and a strong online presence. There are other aspects like learning from experts, networking to build connections, and obtaining relevant certifications.

when I was in my mid-school. our principal once said that you should learn from - the best place, - the best person, - the best resources. that helped me to shape my life. that's the reason I always promote to learn from experts. They will help you to be equipped with industry-approved best practices.

Talk to people. Simply put. Attend webinars, engagement conferences, or classes, even free classes to meet more experts. Try to put yourself forward. Talk to these experts. Ask questions.

Become the Expert others Learn From. Nothing elevates your value faster than the Experts accepting you as an equal. To achieve that level go beyond what they teach and bring your own unique value to the conversation. Go Grand, Never Bland, Brand to Land & #KeepRockingLinkedIn! Kevin On a Mission to Eliminate Organizational & Personal Blanding?

To become an employer branding manager, learn from experts in marketing, human resources, and branding through courses, mentorship, and networking.

Learning from an expert in Employer Branding means picking up strategies to create a good image as an employer. This involves knowing how to attract, engage, and keep talented people through clear communication, managing social media, and promoting a positive work environment. Having a proactive and strategic approach is essential for success in this area.

I created the opportunity for myself in employer branding! I joined my employer as a Senior HR Manager, coming from a TA background I knew what it means to attract top talents, candidate experience, branding my employer as an employer of choice … etc. I asked to volunteer and take an exposure project to deliver some employer branding activities. Once they saw the value, they offered me the employer branding role across MEA region! It is a new career, if you are interested you need to exert an effort to create the opportunity for yourself because there aren’t much available opportunities now.

- Volunteer Projects: Look for opportunities within your organization or with non-profits. Even small projects can demonstrate your skills. - Create Mock Campaigns: Design hypothetical employer branding campaigns. This not only showcases your creativity but also your strategic thinking. - Document Results: Keep track of metrics or feedback from your projects. Quantifying success can be compelling. - Online Portfolio: Use platforms like Behance or LinkedIn to display your work. A well-organized online portfolio is essential for visibility. I started by volunteering for a recruitment event, where I helped develop promotional materials. The success of this project, reflected in increased attendance, became a key part of my portfolio.

Create a portfolio showcasing your successful employer branding initiatives, including social media campaigns, employee testimonials, and other relevant projects to demonstrate your skills and impact.

I upgraded my portfolio day before yesterday. Why? Because, I started cold outreaching on LinkedIn to my ICP. Out of 40, 6 were accepted my connection requests. In that 6, 2 of the asked my portfolio. So it's always to good have a updated Portfolio to close the deal.

Establish a robust portfolio of employer branding projects and accomplishments as the third step. Volunteer for initiatives within your current or past organization, or extend your services to non-profits or small businesses. Develop your own employer branding campaigns or content for personal or hypothetical clients. Document your work and outcomes, highlighting them on your website, blog, social media, or portfolio platform. This tangible evidence of your expertise will reinforce your professional standing and attract potential employers or clients.

In the resume update process, strategically incorporate industry-specific terms and showcase a proven track record of successfully implementing employer branding strategies. Highlight your proficiency in leveraging social media platforms, showcasing measurable improvements in brand perception and employee engagement. Emphasize your role in crafting compelling employer branding narratives and campaigns, contributing to a positive employer brand image. Additionally, integrate any relevant certifications or training related to employer branding. This tailored approach demonstrates a comprehensive skill set, ensuring alignment with the employer's specific needs.

Tailor your resume to highlight relevant skills and experiences related to employer branding. Include measurable achievements and outcomes from your involvement in employer branding activities.

Especially when it comes to CVs, highlighting skills counts for a lot. The simple evidence of skills gives an idea of the type of profile. Experience confirms the skills mentioned, and a diploma confirms the ability to work with the basics. Seniors should highlight their achievements in the experience section, while juniors should highlight their tasks.

Updating your resume helps you communicate your developing skills, experiences, and achievements, making sure it accurately shows your expertise. Updating this document regularly shows that you are able to adapt to the changing field of employer branding. It showcases your relevant campaigns, accomplishments, and strategies. Updating your resume helps you be prepared to showcase your skills and qualifications when applying for or being considered for a position as an Employer Branding Manager.

In the fourth step, refine your resume to spotlight your employer branding skills and experience. Align with job descriptions using relevant keywords and phrases, quantifying achievements with metrics. Tailor your resume for each employer branding role, emphasizing how you contribute to their organizational goals. This personalized approach enhances your chances of standing out to potential employers, showcasing your suitability for their specific needs.

- Degree in marketing, HR, communications, or comparable sector. - Gain experience in either to learn the foundations of both fields. - Learn digital marketing, content production, and brand planning. -Dig deeper into workplace branding principles and methods. - Engage with industry professionals at events, conferences, and online platforms. - Consider earning employer branding or related certificates to improve your credentials. - Demonstrate beneficial impact on employer brand through successful projects and marketing. - Be aware of industry changes and improvements to stay productive in your profession.

In the final step, gear up for employer branding interviews. Research the company's employer branding strategy, culture, and challenges. Showcase your projects and results, detailing how you navigated various situations. Prepare thoughtful questions about the employer's branding vision, expectations, and opportunities. Becoming an employer branding manager is a fulfilling yet demanding career. These steps will empower you to hone your skills, expand your knowledge, build a strong portfolio, and distinguish yourself in a competitive landscape. Good luck!

?? Research > Assumption ? Research + Understanding = Preparation ?? Preparation > Procrastination ? Preparation + Examples = Confidence ?? Engagement > Passivity ? Engagement + Questions = Insight

Doing your industry & role research is critical. Thinking through your responses to potential interview questions in advance is a must. However, there simply is no substitute for actual interview practice. The mock interviews I did in business school were invaluable tools for helping me pursue and land the jobs I really wanted after receiving my MBA. Athletes perform drills to rehearse complex movements. Actors do dress rehearsals before opening night to work out the kinks in a performance. If you’re serious about getting that employer branding job, or any job, you’ll conduct 2-3 practice interview sessions to get ready for the real thing. Mentors, friends, recruiters, and even network contacts can serve as interviewers. Just ask them.

Research like your life depends on it. Create your success stories. Be ready with questions that show you're serious about employer branding fame. Imagine yourself giving a speech at the Oscars. Thank your mom first. Always thank your mom first.

I've learnt that a brand isn't just a logo or a jingle. It's an entire culture, a specific way of doing things. You need to understand the brand, believe in the brand, live the brand, then you can sell the brand.

Without understanding how to build your own Personal Brand you are setting your company up for Employer Blanding?: the intentional or inadvertent act of demarketing or making your company to appear generic, commonplace, tedious, uninspiring, insipid, vapid, limited or no value add that ultimately may negatively impact opportunities or careers and allows others to overlook potential. Contributing factors include but are not limited to the overuse of buzzwords, adjectives, and claims of greatness with the lack of supportive media, written recommendations, lackluster engagement, and any measurable proof metrics. Go Grand, Never Bland, Brand to Land & #KeepRockingLinkedIn! Kevin On a Mission to Eliminate Organizational & Personal Blanding?

Branding is not only about showcasing the work which you do in the corporate. Branding extends beyond showcasing the work you do; it encompasses the overall image, reputation, and values associated with an individual or a company.

There are two viewpoints: the employee's perspective involves assessing the compatibility of brand values with the prospective employer, and they must contribute a value proposition to enhance the brand. Brands, like living entities, have distinctive values that set them apart. As a brand manager, the primary responsibility is to uphold these values and maintain them at a level that meets client needs. Crafting the brand representation is crucial to ensure a lasting recall value.

Becoming an employer branding manager is like training for a marathon – it takes preparation, endurance, and the occasional energy drink (wink wink). Stay safe out there kids.