How do you become a content acquisition manager?

1 What is a content acquisition manager?

A content acquisition manager is responsible for sourcing, negotiating, and securing content from various providers, such as writers, editors, designers, photographers, videographers, influencers, or experts. The content can be original, licensed, or curated, depending on the goals and needs of the platform. A content acquisition manager also works closely with the content strategy, production, and distribution teams to ensure that the content meets the quality standards, aligns with the brand voice and values, and reaches the target audience effectively.

2 What skills and qualifications do you need?

To become a content acquisition manager, you need to have a strong background in content management, marketing, or journalism, as well as a bachelor's degree in a related field. You also need to have excellent communication, negotiation, and relationship-building skills, as you will be dealing with various internal and external stakeholders, such as content providers, vendors, legal advisors, and platform managers. Additionally, you need to have a good eye for content quality, relevance, and performance, as well as the ability to use data and analytics tools to measure and optimize the content acquisition process.

3 How do you gain experience and build your portfolio?

One of the best ways to gain experience and build your portfolio as a content acquisition manager is to start by creating and managing your own content platform, such as a website, blog, or social media account. This will help you develop your content creation, curation, and evaluation skills, as well as your understanding of your niche and audience. You can also showcase your content acquisition skills by featuring guest posts, interviews, collaborations, or testimonials from other content providers on your platform. Another way to gain experience and build your portfolio is to volunteer or intern for an established content platform or organization that aligns with your interests and goals. This will help you learn from the experts, network with the industry professionals, and demonstrate your value and potential.

4 How do you find and apply for content acquisition manager jobs?

Once you have gained some experience and built your portfolio as a content acquisition manager, you can start looking for and applying for content acquisition manager jobs. You can use various online platforms, such as LinkedIn, Indeed, Glassdoor, or ZipRecruiter, to search for content acquisition manager jobs in your preferred location, industry, or niche. You can also use your network of contacts, such as former colleagues, mentors, or clients, to get referrals or recommendations for content acquisition manager jobs. When applying for content acquisition manager jobs, make sure to tailor your resume and cover letter to highlight your relevant skills, achievements, and projects. You should also prepare a portfolio of your best content acquisition examples and case studies to showcase your work and results.

5 How do you ace the content acquisition manager interview?

The content acquisition manager interview is your chance to demonstrate to the hiring manager why you are the ideal candidate for the job. To excel in the content acquisition manager interview, it's important to research the company, platform, and content goals and challenges. Additionally, you should be able to share examples of how you have successfully sourced, negotiated, and secured content from different providers in the past, as well as how you have assessed and improved the content quality, relevance, and performance. You should also be prepared to answer behavioral, situational, and technical questions such as: how do you find and evaluate potential content providers for your platform? How do you negotiate and finalize the terms and conditions of the content acquisition contracts? What methods do you use to make sure that the content meets quality standards and aligns with the brand voice and values? How do you collaborate with the content strategy, production, and distribution teams to optimize the content acquisition process? And how do you use data and analytics tools to monitor and report on the content acquisition outcomes and impact?