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How do you balance your personal and professional brand as an influencer?

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As an influencer, you have the power to shape opinions, inspire actions, and create value for your audience and your partners. But you also face the challenge of maintaining your authenticity, integrity, and credibility as a person and as a professional. How do you balance your personal and professional brand as an influencer? Here are some tips to help you manage your reputation and achieve your goals.

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Scott Butcher, FSMPS, CPSM

Helping AEC Firms Grow by Improving their Marketing & Business Development Acumen & Strategy ? Seller-Doer Coach &…

1 Define your core values

Before you start building your personal and professional brand, you need to identify your core values. What do you stand for? What do you care about? What do you want to achieve? Your core values are the foundation of your brand identity and the guide for your decisions and actions. They help you align your content, your voice, and your collaborations with your purpose and your audience.

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2 Know your audience

Your audience is the reason why you are an influencer. They follow you, trust you, and support you because they resonate with your message, your style, and your personality. To balance your personal and professional brand, you need to know your audience well. Who are they? What are their needs, interests, and preferences? How do they interact with you and your content? How do they perceive you and your brand? By understanding your audience, you can create content that is relevant, engaging, and valuable for them and for you.

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Lindsey Carnett

Founder & CEO of Marketing Maven, 100% Native American Indian Owned, WOSB and WBE Certified, Tribal Citizen of Cherokee Nation, Federal Contractor, Forbes Contributor, Keynote Speaker, Bestselling Author, Board Director
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I focus on the platform I’m communicating on to determine what type of content I’ll be sharing. On LinkedIn, I focus on only professional content. On Facebook, it is a mix of personal and professional content. I never get too personal as a rule of thumb. I also keep my conversations with others professional in terms of engagement. If I can develop content that adds value to someone’s career, it typically gets shared and performs best in terms of reach.

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3 Be consistent and transparent

Consistency and transparency are key to building and maintaining your reputation as an influencer. Consistency means that you deliver on your promises, stick to your values, and stay true to your voice and your vision. Transparency means that you disclose your partnerships, your opinions, and your mistakes honestly and respectfully. By being consistent and transparent, you can establish trust, loyalty, and credibility with your audience and your partners.

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Ben Lowndes

Director @ Distinctive Communications ?? Chartered PR ?? Providing stand-out comms support for place-makers, purposeful businesses and public bodies ?? Strategy ?? Campaigns ?? Content ?? Online ?? Offline ?? In person
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They say in our industry that trust is hard earned and easily squandered. This is why it's important to be clear on what you stand for and who you represent. In an era of fake news and anonymous accounts, if you let this slip, it could come back to bite you. Conversely if people 'get' what you stand for, they're more likely to appreciate what you're saying even if they stridently disagree with your point of view.

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4 Collaborate wisely

As an influencer, you have the opportunity to collaborate with other influencers, brands, and organizations that share your values, goals, and vision. Collaborations can help you expand your reach, increase your income, and create more value for your audience and your partners. However, you also need to be careful about who you collaborate with, how you collaborate, and what you collaborate on. You need to ensure that your collaborations are aligned with your brand identity, your audience expectations, and your ethical standards.

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5 Keep learning and evolving

The influencer industry is dynamic, competitive, and constantly changing. To balance your personal and professional brand, you need to keep learning and evolving. You need to stay updated on the latest trends, tools, and best practices in your niche and in the industry. You need to monitor your performance, feedback, and reputation regularly and adjust your strategies accordingly. You need to experiment with new ideas, formats, and platforms and see what works best for you and your audience. You need to embrace challenges, opportunities, and feedback as ways to grow and improve.

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Scott Butcher, FSMPS, CPSM

Helping AEC Firms Grow by Improving their Marketing & Business Development Acumen & Strategy ? Seller-Doer Coach & Consultant ? Keynote Speaker ? Blogger ? Thought Leader @ Stambaugh Ness
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In business, they used to say “grow or die,” as in if your business is not growing, it’s dying. When it comes to personal brands, it is more like, “learn or fail.” I consult within one of the largest global industries, the construction market space (architecture, engineering, construction, etc.) and wrote a book specifically about building personal brands in this area. It includes more than a dozen online and offline tools to help establish and maintain one’s reputation. There are two critical components here: to be well-known and recognized as a thought leader, you need a solid foundation in learning. Write a blog, speak at a trade show, etc., you need to be relevant and credible. But to stay there, you must continually learn and evolve.

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6 Have fun and be yourself

Finally, the most important tip to balance your personal and professional brand as an influencer is to have fun and be yourself. Remember why you started as an influencer and what you enjoy about it. Don't let the pressure, the expectations, or the competition overshadow your passion, your creativity, or your personality. Be authentic, be unique, and be confident in who you are and what you do. Your audience will appreciate it and so will you.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you balance your personal and professional brand as an influencer?

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1 Define your core values

2 Know your audience

3 Be consistent and transparent

4 Collaborate wisely

5 Keep learning and evolving

6 Have fun and be yourself

7 Here’s what else to consider

Reputation Management

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